Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Yoast SEO premium determine prominent keywords?
-
We are perplexed how Yoast determines which keywords to select on the page when ranking the top 5 prominent words in Insights. For example, we have a page where birthday parties is clearly the primary keyword. It is used an an H2, in body copy and tagged on images. Yet it does not show up at all. The term 20 Fiesta game points ranks #1. It is mentioned one time on the page in a bullet within one of 5-6 blocks. 40 Fiesta game points ranks 3rd and same situation. Waterpark ranks 4th and is mentioned twice on the page as a bullet of featured activities. But there ar 4-5 other attractions listed in the bullets higher? We have looked as tutorial videos and no one mentions how Yoast determines prominent keywords. Thanks in advance for steering us in the right direction.
-
exactly
it just dossn´t count the words in the page titles and meta descriptions, since they aint rly an part of the content. -
https://yoast.com/yoast-seo-insights/
It picks the prominent keywords based on density, the frequency the words are being used in the content.
-
Yoast does analyze every content on youre page to calculate the prominent words. But no it dosn´t count meta descriptions and titles (unless titles is youre headline). Since this content aint rly a part of youre "content".
Hope that was the answer youre looking for
-
None of Yoast's prominent words were in Header tags content ( H1, H2, H3, H4, H5, H6), the title of the page, description or alt images. Only in page content and in all cases as a bullet point. Words that were in tags, titles, alt images and desciption were not included in prominent words. This is what is confusing, but thanks for taking the time to answer in any case.
-
Hi There,
Yoast determines the keywords that you are trying to rank by looking at the keyword prominence on the page. By the means of keyword prominence it would look into the following SEO factors:
- Header tags content ( H1, H2, H3, H4, H5, H6), the title of the page, description, alt images and the main content of the page.
It would try to analyze and assess what you are trying to showcase to the world and to search engines using above factors. If your website doesn't have the right content at right places, it won't show up on the prominent keywords list.
I hope this helps, let me know if you have further queries.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lightboxes and SEO
Do lightboxes (AKA popup boxes when you click "learn more" type CTAs) have any negative effect on SEO? We are looking at revamping our sites to have more of a tiled approach, and a lightbox with summary content popping out with additional CTAs, directing to pages with more information or free trial pages. Is there any downside to this approach from an organic perspective? is there anything specific to keep in mind when creating these if not?
Intermediate & Advanced SEO | | Chris81980 -
Meta Keywords Good or Bad
Hi All, I've been reading more about the meta keyword tag and why it may not be a good idea to include them on pages and am looking for thoughts/feedback on this idea. If you have employed this tactic, can you give me some insight into any results you saw. If you decided to not employ this tactic, why did you choose not to? I wan to understand all sides of this before employing any changes to my company's websites. Thank you for your help!
Intermediate & Advanced SEO | | airnwater0 -
Is CloudFlare bad for SEO?
I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks
Intermediate & Advanced SEO | | masterfish1 -
What is better for SEO keywords in folder or in filename - also dupe filename question
Hey folks, I've got a question regarding URL structure. What is best for SEO given that there will be millions of lawyer names and 4 pages per lawyer www.lawyerz.com/office-locations/dr-al-pacino www.lawyerz.com/phone-number/dr-al-pacino www.lawyerz.com/reviews/dr-al-pacino www.lawyerz.com/ratings/dr-al-pacino OR www.lawyerz.com/office-locations-dr-al-pacino www.lawyerz.com/phone-number-dr-al-pacino www.lawyerz.com/reviews-dr-al-pacino www.lawyerz.com/ratings-dr-al-pacino OR www.lawyerz.com/dr-al-pacino/office-locations www.lawyerz.com/dr-al-pacino/phone-number www.lawyerz.com/dr-al-pacino/reviews www.lawyerz.com/dr-al-pacino/ratings Also, concerning duplicate file names: In the first example there are 4 duplicate file names with the lawyers name. (would this cause Google to not index some) In the second example there are all unique file names (would this look spammy to Google or the user) In the third example there are millions of duplicate file names (if 1 million lawyers then 1 million files called "office-locations" etc (could so many duplicate filenames cause ranking issues) Should the lawyers name (which is the main keyword target) appear in the filename or in the folder - which is better for SEO in your opinion? Thanks for your input!
Intermediate & Advanced SEO | | irvingw0 -
What should I cover in a SEO proposal ?
What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?
Intermediate & Advanced SEO | | kashyaplakkad1 -
Duplicate page titles Wordpress SEO/Yoast
Hi I have a Wordpress site using the Wordpress SEO plugin by Yoast. Everything appears to be fine except that on 1 Feb SEOMoz crawl suddenly picked up a bunch of errors. The errors are duplicate page titles, and these exist only for the mysite.com/page/X pages. I can't find any setting in Yoast that looks wrong or tells me how to fix this. The pages are also dynamically canonicalizing to themselves - not sure if this makes any difference although I don't know how this is happening. Does anyone know how to fix this duplicate title error? Alex
Intermediate & Advanced SEO | | alextanner0 -
Does font size affect SEO?
In the eyes of Google, would the font text size of say a news article affect SEO? For example, a slightly larger font being easier to read by those with bad eyes? Accessibility? If so, what size would be ideal? 10, 12, 14? Your thoughts and suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640 -
SEO from Godaddy How Good is it?
http://www.godaddy.com/search-engine/seo-services.aspx?ci=44163 it said "Includes Standard Search Engine Visibility to Improve Search Rankings" it begs for question... Search Engine Visibility??? Improve SERP?!?!!? is it really that good? O.o; or have i successfully been eaten my promotional messages? Can anyone with experience with them share some information with me ? 🙂 (The price tag is mighty interesting)
Intermediate & Advanced SEO | | IKT0