Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Impact of keyword/keyphrases density on header/footer
-
Hi,
It might be a stupid question but I prefer to clear things out if it's not a problem:
Today I've seen a website where visitors are prompted no less than 5 times per page to "call [their] consultants".
This appears twice on the header, once on the side bar (mouse over pop up), once in the body of most of the pages and once in the footer.So obviously, besides the body of the pages, it appears at least 4 times on every single pages as it's part of the website template.
In the past, I never really wondered re the menu, the footer etc as it's usually not hammering the same stuff repeatedly everywhere.
Anyway, I then had a look at their blog and, given the average length of their articles, the keyword density around these prompts is about 0.5% to 0.8% for each page. This is huge!
So basically my question is as follow: is Google's algorithm smart enough to understand what this is and make abstraction of this "content" to focus on the body of the pages (probably simply focusing on the tags)?
Or does it send wrong signals and confuse search engine more than anything else?
Reading stuff such as this, I wonder how does it work when this is not navigational or links elements.
Thanks,
GNote: I’m purposely not speaking about the UX which is obviously impacted by such a hammering process.
-
It doesn't rank well at all no. But there is a myriad of other problems making it tricky to understand the impact of that one.
<1% is not keyword stuffing indeed but if the keyword targeted and the "noise" created by the prompts and call to actions all over the place is of a comparable volume, what does it tell Google?
-
does the website rank well for the terms its targeting? if so, don't think google is confused.
<1% is not keyword stuffing and unlikely to trigger any flags.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 tag positioning impact
Hello, I am currently working with a dev team to develop a new site. We have designed the title tags to sit below a banner image on each page but the technical team are insisting the h1 title tags must come above the banner for maximum SEO impact. I am sceptical about this, can anybody please shed some light and/or share any up to date resource on this? I have attached a side by side wireframe to illustrate the pages with the h1 tags in both positions. Thank you! HnWcLTx
On-Page Optimization | | Popidev0 -
How many keywords should I optimize a page for?
Hi, There is a lot of debate going on on whether to use a single keyword per page or multiple keywords per page. What I know for sure is that it is not advisable to repeat the same exact keyword in different pages. I need to optimize product pages, categories and pages for an online store and still do not know if it is better to: 1-work with one main keyword per page plus latent semantic keywords, 2-to optimize a page for multiple different keywords (2 to 4 keywords) which are strongly related to the main topic or to the product sold in a particular product page 3- use single keyword for each page (and no more than one keyword per page). Some seo gurus argue this is the best way to get higher ranking for that particular page in the serps. My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it. Any suggestion or opinion is welcome and appreciated. Thanks in advance
On-Page Optimization | | cinzia090 -
Home page keyword in url
I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.
On-Page Optimization | | Matthew_smart0 -
Alt text / internal linking
Hi everyone A question about best practice when linking from pictures on our homepage - hirespace.com We have an option of using divs with background images (nicer in terms of design) but it means that we can't use anchor text or alt text to show Google what these internal links are about. The other option is to use images which do not allow us as much flexibility in terms of CSS but would allow us to use alt text. There is also an opinion that we should have separate text links at the bottom of the homepage to get the anchor page in. What is best practice in this situation - is alt text worth sacrificing some CSS flexibility for? How important is anchor/alt text for internal linking? Thanks guys.
On-Page Optimization | | HireSpace0 -
Handling multiple locations in the footer
I have a client with several locations. Should I include only the main office's address in the footer? The client is wanting to add them all.
On-Page Optimization | | SearchParty0 -
Do alt tags count towards on page keyword density?
Hello...I have written a bunch of content for my site using a useful tool called Scribe SEO which recommends keyword density at 5% if I remember correctly. So all my my newly written content is below this level but I am left wondering if by adding alt tags with my chosen keywords I will be considered to be over the limit and cause a red flag? Can anyone clarify this for me please?
On-Page Optimization | | Wallander0 -
H1 tag in the footer?
Quick question: I have been scouring SEOMoz.org along with webmaster forums looking for an answer, but we have a person who insists that the H1 tag be located in the Footer. I feel that is is fundamentally wrong because it is not the intent of the H1 tag, and I do not believe it is a best practice. That being said would we see what little value the H1 tag has disappear if we put it in the footer, would we be penalized, or am I being too vanilla by wanting to keep it in the Title position?
On-Page Optimization | | travelclickseo0 -
Impact of removing category sidebar with keywords?
Our site (a niche financial publication: insideARM.com) requires some more room in the sidebar. We're considering removing the categories (we call them topics) sidebar block, or cutting down the number of items displayed within it. My concern is that we'd be removing a direct link to landing pages for important keyword terms from our most powerful page (the index). Sure, we have the terms listed in the footer, but I am worried that the position change will lower the value of the links. Our users don't really use these links for navigational purposes, which is why it comes up as a potential removed item. Am I wrong to worry about this? Would we be crippling our category pages by doing this?
On-Page Optimization | | insideARM0