Does Google ignore content styled with 'display:none'?

[rastellop]

Do you know if an H1 within a div that has a 'display: none' style applied will still be crawled and evaluated by Google? We have that situation on this page on line 136:

view-source:https://www.junk-king.com/services/items-we-take/foreclosure-cleanouts

Of course we also have an H1 up at the top of the page and are concerned that the second one will cause interference with our SEO efforts.

I've seen conflicting and inconclusive information on line - not sure. Thanks for any help.

[rastellop]

Thank you, that's kind of what I thought.

[Xiano]

It will be crawled, but Google will generally apply less weighting to any content. Google is generally pretty good at understanding things that are display:none for design reasons and usually won't penalise unless it thinks you are trying to manipulate the system.

That said, if it isn't the main heading, it shouldn't really be H1; you should only have one H1 per page. Although HTML5 allows for multiple H1 within sections of a page, that doesn't really apply here.