Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Has anyone ever tested to see if having an ads.txt file provided any SEO lift?
-
I know that the ads.txt system is designed to prevent ad fraud and technically has nothing to do with search.
That said, the presence of such a file would seem to be an indicator of overall site quality because it would show that a site owner wants to participate in a fraud-free system.
Has anyone ever tested that? If so, they don't seem to have published their results. Maybe it's a secret weapon that some pros are using and not sharing?
-
Martijn,
I shouldn't have called it a "secret weapon" because an ads.txt file is public.
My question is really that given that Google looks at everything, it would be surprising if the search algos didn't check to see if there's an ads.txt file on the site, and give that some weight.
Anyone else looked at this or tested it?
-
Hi Scott, Interesting line of thought I must say, but unfortunately ads.txt is not a factor as there are also tons of sites out there that don't participate at all in using ads or anything of that nature that then immediately would be facing negative consequences of not using this file. I've worked for some sites that had this file up but first of all: the change that you make would be so small to dedicate just to that file that it would never ever be able to call itself a secret weapon in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do things like using labels on an element that is not a form input affect how google sees us in regards to accessibility?
Do things like using labels on an element that is not a form input affect how google sees us? It's an accessibility error that our devs have made - using a label element because it looks good, not because it's an actual label on a form field. Just wondering how that affects accessibility in Google's eyes.
Web Design | | GregLB0 -
Reason for robots.txt file blocking products on category pages?
Hi I have a website with thosands of products. On the category pages, all the products are linked to with the code “?cgid” in the URL. But “?cgid” is also blocked in the robots.txt file for some reason. So I'm thinking it's stopping all my products getting crawled by Google. Am I right here? Is there any reason why a website would want to limit so many URL's? I'm only here a week and the sites getting great traffic, so don't want to go breaking it!!! Thanks
Web Design | | Frankie-BTDublin0 -
Client Portal and SEO Considerations?
Hi Moz and Moz fans, We are looking to add a client portal to the website. Basically, I haven't found too much on this with regard to SEO. The idea would be that certain parts of the website would be hidden under a pay wall and for subscribers, they would be able to see all content. I am wondering if anyone has any experience with that and what SEO considerations to take into account. One thing we are particularly concerned about is how Google will index the portions of the website behind the pay wall, if at all. Obviously, we would rather that they don't index it, so that people can't find a way to get to the info without paying. I would imagine it would have to do with the type of coding, however, I am not a coding guru, so I am not 100% on that. Anyway, anyone that has any experience in this kind of thing and can comment on this at all, any comment is welcome. Also, any documentation that could be helpful would be welcome too. Thanks
Web Design | | Brian_Dowd0 -
Can anyone recommend a tool that will identify unused and duplicate CSS across an entire site?
Hi all, So far I have found this one: http://unused-css.com/ It looks like it identifies unused, but perhaps not duplicates? It also has a 5,000 page limit and our site is 8,000+ pages....so we really need something that can handle a site larger than their limit. I do have Screaming Frog. Is there a way to use Screaming Frog to locate unused and duplicate CSS? Any recommendations and/or tips would be great. I am also aware of the Firefix extensions, but to my knowledge they will only do one page at a time? Thanks!
Web Design | | danatanseo0 -
Website Redesign SEO Checklist
I am looking for a comprehensive Website Redesign SEO Checklist. One of my customers is changing its website design (including URL structure) and I need all kinds of suggestions for a smooth SEO operation. Thanks in advance!
Web Design | | stradiji0 -
Script tags and seo
Hi, I have a page on my site with a google map embed, and a path drawn on the map. The path is made from a long string of coordinates. For ease I have the co-ordinates placed in a script tag at the foot of the page, amongst my javascript My question is, will this script tag hurt the seo for the page? I've read that inline js and 'data islands' can be bad, so I've been careful to keep it out of the main body of the page. Thanks, any help appreciated!
Web Design | | madegood0 -
Best layout pages for SEO
Dear all, what would be the ideal layout of a webpage for SEO? How would a homepage and landingspage look like? Thanks in advance! Best regards, Ben
Web Design | | HMK-NL0 -
Pages vs. Posts for SEO
Hi, I would like your thoughts about pages vs. posts for SEO. I understand the difference in terms of WP structure and have read the SEOmoz blog post about setting up your site for SEO success (http://www.seomoz.org/blog/setup-wordpress-for-seo-success). However, if you're trying to rank for a particular keyword, it seems that either one could work, from an on-page SEO perspective, as far as title tag, URL, meta description, etc. So how do you decide whether to set up a page vs. a post? What are the pros and cons, from an SEO perspective, about using one vs. the other? Thanks in advance! Carolina
Web Design | | csmm0