Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the difference between 301 redirects and backlinks?
-
i have seen some 301 redirects on my site billsonline, can anyone please explain the difference between backlinks and 301 redirects, i have read some articles where the writer was stating that 301 are not good for website.
-
301 redirects and backlinks serve different purposes in the realm of website management and SEO.
A 301 redirect is a method used to permanently redirect one URL to another. It's commonly used when a page has been moved or removed, ensuring that visitors and search engines are automatically directed to the new URL. Essentially, it's a way to preserve a page's ranking and traffic when its URL changes.
On the other hand, backlinks are incoming links from one webpage to another. They are crucial for SEO as they signal to search engines that other websites find your content valuable enough to link to. Backlinks are like votes of confidence for your website, and quality backlinks from reputable sites can significantly improve your site's search engine rankings.
-
@jackwill1234 said in What is the difference between 301 redirects and backlinks?:
Could someone explain the difference between backlinks and 301 redirects for my website, www-homeworkify.live ? I've come across articles suggesting that 301 redirects might not be advantageous for websites, and I'd like to understand more.
Sure! Backlinks are links from other websites to yours, helping to boost your site's authority and visibility in search engine rankings. 301 redirects, on the other hand, permanently direct users and search engines from one URL to another. While backlinks improve your site's reputation, 301 redirects are useful for preserving SEO value when you've changed a URL or merged two websites. Both are valuable tools, but they serve different purposes in optimizing your website's performance.
-
Could someone explain the difference between backlinks and 301 redirects for my website, www-homeworkify.live ? I've come across articles suggesting that 301 redirects might not be advantageous for websites, and I'd like to understand more.
-
301 Redirects:
A 301 redirect is a method used to permanently redirect one URL to another. It's an HTTP status code that indicates that a webpage has been permanently moved to a new location. When a user or a search engine bot tries to access the original URL, they are automatically redirected to the new URL specified in the 301 redirect.
301 redirects are commonly used when a website undergoes a redesign, changes its domain name, or moves content to a new location. They help preserve SEO value by transferring the ranking signals from the old URL to the new one.
Backlinks:Backlinks, also known as inbound links or incoming links, are hyperlinks on other websites that point back to your website. They are a crucial component of search engine optimization (SEO) and are considered a vote of confidence from one site to another.
Backlinks are valuable because search engines like Google use them as one of the factors to determine the authority, relevance, and credibility of a website. Websites with a higher number of quality backlinks tend to rank higher in search engine results pages (SERPs).
Backlinks can be obtained through various methods such as creating high-quality content, outreach campaigns, guest blogging, and participating in online communities. -
A 301 redirect is a method used to permanently redirect one URL to another, often utilized during website migrations or when a page is no longer active. Backlinks, on the other hand, are incoming links from other websites to a specific webpage, which can influence a site's search engine ranking and authority. While both serve to redirect traffic, they operate in distinct ways: 301 redirects manage URL redirection, while backlinks contribute to a site's off-page SEO efforts by enhancing its credibility and visibility.
-
301 redirects and backlinks serve different purposes in website management. A 301 redirect is a server-side instruction that permanently redirects users and search engines from one URL to another, preserving SEO value and ensuring seamless navigation. Backlinks, on the other hand, are inbound links from other websites to your website that influence search engine rankings and demonstrate trustworthiness and authority in your niche. 301 redirects manage URL changes and website rebuilds, while backlinks contribute to off-page SEO and domain authority.
-
I've noticed some 301 redirects on my website, LiteblueInsights. Can someone please clarify the distinction between backlinks and 301 redirects? I've read articles suggesting that 301 redirects aren't beneficial for websites.
-
A 301 redirect is the header response sent when a page does not exist or not required and the redirected page is loaded instead. Typically a 301 redirect is created when a page is taken down. A 301 redirect is not bad for a site. Redirect chains can be bad - so 301 to 301 to 301 etc.
What you want to look at is if you have 301s in your menus, homepage or main content linking to main pages. These links should be either removed or updated to the new URL. There should be no 301s here, it's good housekeeping.
A backlink is an link from an external site linking to a page on your site.
-
I believe the below reply that is explained by Mr Victor, is absolutely correct.
-
The redirects are intended to keep link juice when migrating to a new domain. Actually they just help the existing users find the new domain. If there are redirects to your domain from unrelated websites the Google bot should be smart enough to ignore them. That's why it's better to have backlinks from unrelated sources than redirects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
301 Redirects Relating to Your XML Sitemap
Lets say you've got a website and it had quite a few pages that for lack of a better term were like an infomercial, 6-8 pages of slightly different topics all essentially saying the same thing. You could all but call it spam. www.site.com/page-1 www.site.com/page-2 www.site.com/page-3 www.site.com/page-4 www.site.com/page-5 www.site.com/page-6 Now you decided to consolidate all of that information into one well written page, and while the previous pages may have been a bit spammy they did indeed have SOME juice to pass through. Your new page is: www.site.com/not-spammy-page You then 301 redirect the previous 'spammy' pages to the new page. Now the question, do I immediately re-submit an updated xml sitemap to Google, which would NOT contain all of the old URL's, thus making me assume Google would miss the 301 redirect/seo juice. Or do I wait a week or two, allow Google to re-crawl the site and see the existing 301's and once they've taken notice of the changes submit an updated sitemap? Probably a stupid question I understand, but I want to ensure I'm following the best practices given the situation, thanks guys and girls!
Technical SEO | | Emory_Peterson0 -
CNAME vs 301 redirect
Hi all, Recently I created a website for a new client and my next job is trying to get them higher in Google. I added them in OSE and noticed some strange backlinks. To my surprise the client has about 20 domain names. All automatically poiting to (showing) the same new mainsite now. www.maindomain.nl www.maindomain.be
Technical SEO | | Houdoe
www.maindomain.eu
www.maindomain.com
www.otherdomain.nl
www.otherdomain.com
... Some of these domains have backlinks too (but not so much). I suggested to 301 redirect them all to the main site. Just to avoid duplicate content. But now the webhoster comes into play: "It's a problem, client has only 1 hosting account, blablabla...". They told me they could CNAME the 20 domains to the main domain. Or A-record them to an IP address. This is too technical stuff for me. So my concrete questions are: Is it smart to do anything at all or am I just harming my client? The main site is ranking pretty well now. And some backlinks are from their copy sites (probably because everywhere the logo links to the full mainsite url). Does the CNAME or A-record solution has the same effect as a 301 redirect, from SEO perspective? Many thanks,
Hans0 -
301 redirect from Blogger
Hello, I have a client with a Wordpress network of blogs, each blog is owned by a different blogger. Many of them were migrated time ago from Blogger. I have seen that the way used to redirect them is a meta refresh, so no authority is being passed. I cannot find any reliable way of making a 301 from Blogger, There are some plugins, but I'm afraid of using them. Any of you have experience with this situation please? I have even thought about placing a global rel canonical before the meta refresh, but I think that here the problem is the meta refresh itself.... Thank you in advance
Technical SEO | | Juandbbam0 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
Where does Wordpress store the 301 redirects?
Hi, I've just created a campaign for my new wordpress blog and found 11 301 redirects which I was not aware of. It looks like wordpress has created them automatically. Does any one know how wordpress handles this issues or where are they stored so I can delete them? They are of no use for me. 9 of these redirects point to the same url with an added '/' and are in pages 1 is on a post. I've been changing the permalink and some urls several times and maybe one of these times the Wordpress has automatically created the 301 redirect. But why? I do not want to keep the old url. the last redirect is very strange it goes from http://www.mydomain.com/folder to http://www.mydomain.com where folder is the folder where I installed wordpress. But again, I want no one to type the url with the folder name or even know this folder exists. Any comment on this would be greatly appreciated. Thanks a lot, David
Technical SEO | | dballari0 -
Drupal URL Aliases vs 301 Redirects + Do URL Aliases create duplicates?
Hi all! I have just begun work on a Drupal site which heavily uses the URL Aliases feature. I fear that it is creating duplicate links. For example:: we have http://www.URL.com/index.php and http://www.URL.com/ In addition we are about to switch a lot of links and want to keep the search engine benefit. Am I right in thinking URL aliases change the URL, while leaving the old URL live and without creating search engine friendly redirects such as 301s? Thanks for any help! Christian
Technical SEO | | ChristianMKTG0 -
How to safely reduce the number of 301 redirects / should we be adding so many?
Hi All, We lost a lot of good rankings over the weekend with no obvious cause. Our top keyword went from p3 to p12, for example. Site speed is pretty bad (slower than 92% of sites!) but it has always been pretty bad. I'm on to the dev team to try and crunch this (beyond image optimisation) but I know that something I can effect is the number of 301 redirects we have in place. We have hundreds of 301s because we've been, perhaps incorrectly, adding one every time we find a new crawl error in GWT and it isn't because of a broken link on our site or on an external site where we can't track down the webmaster to fix the link. Is this bad practice, and should we just ignore 404s caused by external broken URLs? If we wanted to reduce these numbers, should we think about removing ones that are only in place due to external broken URLs? Any other tips for safely reducing the number of 301s? Thanks, all! Chris
Technical SEO | | BaseKit0