Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sitemap.xml strategy for site with thousands of pages
-
I have a client that has a HUGE website with thousands of product pages. We don't currently have a sitemap.xml because it would take so much power to map the sitemap. I have thought about creating a sitemap for the key pages on the website - but didn't want to hurt the SEO on the thousands of product pages. If you have a sitemap.xml that only has some of the pages on your site - will it negatively impact the other pages, that Google has indexed - but are not listed on the sitemap.xml.
-
@jerrico1 Only including some pages in the sitemap won't hurt your SEO performance at all. I've done this on a number of sites for exactly the same reasons you are facing.
The XML sitemap simply gives Google one more way to find your pages. Ideally, you could use it to give Google a way to find all of your pages but you want to at least use it for the pages you want to be sure Google finds. However, there is no penalty if the page isn't in the sitemap.
That said - you may want to check if you need the XML sitemap at all as a point of discovery. If you have lots of links (internal or external) to the pages on your website, then odds are good that Google is already finding those pages. The XML sitemap wouldn't hurt to have but if there already links to these pages, you likely don't have a big problem to solve here.
The best way to check this is within your log file - pull a unique list of all the URLs that Google has crawled over the last few weeks. You may not be able to open up your log files (sometimes you can't easily on large sites and you aren't using an enterprise log analyzer). If that is the case, then you could check to see how many of your pages are Google organic landing pages in your analytics tool--if the page is getting traffic from Google, then Google clearly found the page.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Desktop & Mobile XML Sitemap Submitted But Only Desktop Sitemap Indexed On Google Search Console
Hi! The Problem We have submitted to GSC a sitemap index. Within that index there are 4 XML Sitemaps. Including one for the desktop site and one for the mobile site. The desktop sitemap has 3300 URLs, of which Google has indexed (according to GSC) 3,000 (approx). The mobile sitemap has 1,000 URLs of which Google has indexed 74 of them. The pages are crawlable, the site structure is logical. And performing a Landing Page URL search (showing only Google/Organic source/medium) on Google Analytics I can see that hundreds of those mobile URLs are being landed on. A search on mobile for a longtail keyword from a (randomly selected) page shows a result in the SERPs for the mobile page that judging by GSC has not been indexed. Could this be because we have recently added rel=alternate tags on our desktop pages (and of course corresponding canonical ones on mobile). Would Google then 'not index' rel=alternate page versions? Thanks for any input on this one. PmHmG
Technical SEO | | AlisonMills0 -
XML Sitemap and unwanted URL parameters
We currently don't have an XML sitemap for our site. I generated one using Screaming Frog and it looks ok, but it also contains my tracking url parameters (ref=), which I don't want Google to use, as specified in GWT. Cleaning it will require time and effort which I currently don't have. I also think that having one could help us on Bing. So my question is: Is it better to submit a "so-so" sitemap than having none at all, or the risks are just too high? Could you explain what could go wrong? Thanks !
Technical SEO | | jfmonfette0 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | | pugh0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
Best Practices for adding Dynamic URL's to XML Sitemap
Hi Guys, I'm working on an ecommerce website with all the product pages using dynamic URL's (we also have a few static pages but there is no issue with them). The products are updated on the site every couple of hours (because we sell out or the special offer expires) and as a result I keep seeing heaps of 404 errors in Google Webmaster tools and am trying to avoid this (if possible). I have already created an XML sitemap for the static pages and am now looking at incorporating the dynamic product pages but am not sure what is the best approach. The URL structure for the products are as follows: http://www.xyz.com/products/product1-is-really-cool
Technical SEO | | seekjobs
http://www.xyz.com/products/product2-is-even-cooler
http://www.xyz.com/products/product3-is-the-coolest Here are 2 approaches I was considering: 1. To just include the dynamic product URLS within the same sitemap as the static URLs using just the following http://www.xyz.com/products/ - This is so spiders have access to the folder the products are in and I don't have to create an automated sitemap for all product OR 2. Create a separate automated sitemap that updates when ever a product is updated and include the change frequency to be hourly - This is so spiders always have as close to be up to date sitemap when they crawl the sitemap I look forward to hearing your thoughts, opinions, suggestions and/or previous experiences with this. Thanks heaps, LW0 -
Can dynamically translated pages hurt a site?
Hi all...looking for some insight pls...i have a site we have worked very hard on to get ranked well and it is doing well in search. The site has about 1000 pages and climbing and has about 50 of those pages in translated pages and are static pages with unique urls. I have had no problems here with duplicate content and that sort of thing and all pages were manually translated so no translation issues. We have been looking at software that can dynamically translate the complete site into a handfull of languages...lets say about 5. My problem here is these pages get produced dynamically and i have concerns that google will take issue with this aswell as the huge sudden influx of new urls....as now we could be looking at and increase of 5000 new urls. (which usually triggers an alarm) My feeling is that it could be risking the stability of the site that we have worked so hard for and maybe just stick with the already translated static pages. I am sure the process could be fine but fear a manual inspection and a slap on the wrist for having dynamically created content?? and also just risk a review trigger period. These days it is hard to know what could get you in "trouble" and my gut says keep it simple and as is and dont shake it up?? Am i being overly concerned? Would love to here from others who have tried similar changes and also those who have not due to similar "fear" thanks
Technical SEO | | nomad-2023230 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
Include pagination in sitemap.xml?
Curious on peoples thoughts around this. Since restructuring our site we have seen a massive uplift in pages indexed and organic traffic with our pagination. But we haven't yet included a sitemap.xml. It's an ancient site that never had one. Given that Google seems to be loving us right now, do we even need a sitemap.xml - aside from the analytical benefis in WM Tools? Would you include pagination URL's (don't worry, we have no duplicate content) in the sitemap.xml? Cheers.
Technical SEO | | sichristie0