Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's Causing My Extremely Low Bounce Rate
-
My client's site that is reporting an under 10% bounce rate for all sources. Direct is the highest at 8%. I'm no expert in GA but wondering if there is a problem with the analytics/tag manager code on the site. I'm especially concerned about the GTM body script being in an iframe which I read could be trouble.
<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MWGMNW6"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->You can see all the source code here:
view-source:https://nfinit.com/ -
@blueprintmarketing Thank you so much. That's what I suspected but like I said, GA/GTM is not my strong suit.
-
@bradsimonis
Hello okay normally one year found score drops to unrealistically low levels it is because Google analytics installed twice on the page it does this every time. It seems like you're running Google analytics through tag manager and you're also running it through Google analytics "Glogal Site Tag"I checked your site using the tool below
http://www.gachecker.com/you have Google analytics installed twice
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Landing pages report has no data even if I have ranking keywords and traffic
Is there any reason my landing page report does not include data for pages? I'm sure there is organic traffic on them, and I have tracked the correct keywords. Any similar insight will be helpful.
Moz Tools | | davidevans_seo0 -
Unsolved Capturing Source Dynamically for UTM Parameters
Does anyone have a tutorial on how to dynamically capture the referring source to be populated in UTM parameters for Google Analytics? We want to syndicate content and be able to see all of the websites that provided referral traffic for this specific objective. We want to set a specific utm_medium and utm_campaign but have the utm_source be dynamic and capture the referring website. If we set a permanent utm_source, it would appear the same for all incoming traffic. Thanks in advance!
Technical SEO | | peteboyd0 -
Fire a tag when element is loaded on page (Google Tag Manager)
I'm using an Element Visibility trigger to track a value that appears on a page. However, I want to track this value even when the user doesn't scroll to the area of the page where the element is (i.e. when the page is loaded, and the value is displayed below the fold, but the user doesn't scroll down there). Is there a way of doing this
Reporting & Analytics | | RWesley0 -
If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?
I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.
Reporting & Analytics | | Kickboard2 -
Help Blocking Crawlers. Huge Spike in "Direct Visits" with 96% Bounce Rate & Low Pages/Visit.
Hello, I'm hoping one of you search geniuses can help me. We have a successful client who started seeing a HUGE spike in direct visits as reported by Google Analytics. This traffic now represents approximately 70% of all website traffic. These "direct visits" have a bounce rate of 96%+ and only 1-2 pages/visit. This is skewing our analytics in a big way and rendering them pretty much useless. I suspect this is some sort of crawler activity but we have no access to the server log files to verify this or identify the culprit. The client's site is on a GoDaddy Managed WordPress hosting account. The way I see it, there are a couple of possibilities.
Reporting & Analytics | | EricFish
1.) Our client's competitors are scraping the site on a regular basis to stay on top of site modifications, keyword emphasis, etc. It seems like whenever we make meaningful changes to the site, one of their competitors does a knock-off a few days later. Hmmm. 2.) Our client's competitors have this crawler hitting the site thousands of times a day to raise bounce rates and decrease the average time on site, which could like have an negative impact on SEO. Correct me if I'm wrong but I don't believe Google is going to reward sites with 90% bounce rates, 1-2 pages/visit and an 18 second average time on site. The bottom line is that we need to identify these bogus "direct visits" and find a way to block them. I've seen several WordPress plugins that claim to help with this but I certainly don't want to block valid crawlers, especially Google, from accessing the site. If someone out there could please weigh in on this and help us resolve the issue, I'd really appreciate it. Heck, I'll even name my third-born after you. Thanks for your help. Eric0 -
Title Tag Capitalization Impact on SERP Rankings and Click Through Rates
My company made a branding decision to use lowercase for all of our title tags. This, of course, means that our titles on SERPs are all lower case. Overwhelmingly, it seems that websites use title case. This makes me wonder if we're shooting ourselves in the foot. Does using lower case titles negatively impact our rankings and/or click through rates? Is there any data out there suggesting that title case has a better click through rate than lower case? Thanks for reading!
Reporting & Analytics | | Solid_Gold0 -
Bing Won't Index Site - Help!
For the past few weeks I’ve been trying to figure out why my client's site is not indexed on bing and yahoo search engines. My Google analytics is telling me I’m getting traffic (very little traffic) from Bing almost daily but Bing webmaster tools is telling me I’ve received no traffic and no pages have been indexed into Bing since the beginning of December. At once point I was showing ranking in Bing for only one keyword then all of a sudden none of my pages were being indexed and I now rank for nothing for that website. From Google I’m getting over 1200 visits per month. I have been doing everything I can to possibly find the culprit behind this issue. I feel like the issue could be a redirect problem. In webmaster tools on Bing I’ve used “Fetch as Bingbot” and every time I use it I get a Status of “Redirection limit reached.”. I also checked the CRAWL Information and it’s saying all the URL’s to the site are under 301 redirect. A month or so ago the site was completely revamped and the canonical URL was changed from non www to www. I have tried manually adding pages to be indexed multiple times and Bing will not index any of the sites pages. I have submitted the sitemap to Bing and I am now at a loss. I don’t know what’s going on and why I can’t get the site listed on Bing. Any suggestions would be greatly appreciated. Thanks,
Reporting & Analytics | | VITALBGS
Stephen0 -
Conversion Rate Question: Should I Measure Visits or Unique Visits?
When you measure conversion rates, is the equation: conversion rate = visits/conversions or conversion rate = unique visits/conversions I ask because it can actually make a pretty big difference in the conversion rate. For example, if you visit my ecommerce website 100 times before buying something (and assuming you're my only visitor), then my conversion rate is 100% _if I'm determining conversion rates by unique visits/conversions. _However, it's only 1% _if I'm determining conversion rates by visits/conversions. _Wow! Now this is clearly an extreme example, but it should serve to illustrate the point that in more reasonable cases, the way the data is measured can have a potentially significant impact on the conversion rate. Is there an industry standard for this? Am I missing something really basic? Also, here's a little bit of context for the question: I run an ecommerce website powered by the Magento CMS and I'm trying to measure my conversion rate in Google Analytics for individual products. Google Analytics shows me my site wide conversion rate, but apparently I have to do some customization in order to measure conversion rates on the product level. That's fine, but I want to make sure I'm measuring my product conversions in a standard way. Thanks for any and all help! Adam
Reporting & Analytics | | Adam-Perlman0