LSI keywords logic - enter in meta and bold in text?

[SEOisSEO]

Hello,

In the lack of good info about this on the Internet, let me try here.

1. I know that it is a good idea to put LSI keywords in natural flow in the body text of the article.

But shall I also put LSI keywords as a meta? In the same manner as doing with non-LSI keywords? Or shall I only reserve meta for non-LSI keywords?

2. In body text, shall I emphasize LSI keywords in bold? As non-LSI keywords already does.

This is a bit confusing as I don't wan't LSI keywords to take over show from my long tail (phrase) keyword.

I will appreciate if someone could share a bit light over this.

Thanks in advance!

[SEOisSEO]

2. Actually, more so that I "show" search engines what is important to me, guessing that it will then maybe give me some ranking boost.

Thanks, nice answer

[SEOisSEO]

Thanks, good clarification!

[Nick_Ker]

1. If you are talking about the meta keywords tag, don't bother. Google and other search engines don't use it for anything that would benefit you.

2. Does putting those words in bold do anything to benefit users, or are you doing it because you believe it will bold words somehow help improve your position in search results? If it makes something more clear to users by making certain words bold, and doesn't look ugly or stupid, then do it. If there is no benefit to your readers to have seemingly random words in bold, then don't do it.

"LSI" is just a fancy term for synonyms, which are something any writer (SEO or not) should be using so your writing is not repetitive. "Long tail keywords" is just a fancy term for "things people actually search". Write naturally, and think about how people speak and write if you want more "long tail" search traffic.

[generalzod]

As meta keywords - no. As part of your meta description - maybe. Like with your body text, it must flow naturally.

Your meta description should contain your main keyphrases, by which time you wont have much room left for anything else as Google only looks at the first 150 - 160 characters anyway. Anything beyond that a) will get truncated and b) looks like keyword stuffing.

In your case, I'd focus on sliding the LSI keywords in to your body content where natural and not worry about including them in your description.

p.s It should go without saying that 'meta keywords' holds pretty much zero value in SEO anymore. Even Yahoo doesnt care about them much these days.

Further reading: http://www.seomoz.org/learn-seo/meta-description