Facebook Pages - Best to have one page or multiple pages when a company has multiple locations?

[DougHoltOnline]

I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages?

It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location.

I'd love to hear the communities thoughts on the best way to handle this.

[josh-riley]

I agree with Oleg; if most everything is the same, even with multiple pages, users may not bother to tell the difference and will contact the wrong site anyway. Thus that creates more work for your internal staff. If you were in multiple countries, different story (perhaps).

[DougHoltOnline]

Thank you Oleg! Each page is essentially the same. It's obviously easier to manage one page, rather than multiple - especially since they plan on acquiring more locations.

[OlegKorneitchouk]

Depends. If the people who would use the Facebook pages have different needs depending on the location, it may be better to have a separate page for each location. However, if all the pages would pretty much be the same (you would post the same updates to each and the questions from customers for each store are pretty much the same), I would stick with 1 brand page. Its easier to manage and it is more authoritative than having 12 separate pages.