How often should we refresh or rewrite product descriptions?

[onwardsandupwards]

is it good practice to rewrite our product descriptions every few months?

Thanks

[tdawson09]

I recall Matt Cutts, in one of his videos (https://www.youtube.com/watch?v=z07IfCtYbLw), addressing product descriptions (Scraped from the manufacturer) with E-Commerce sites, especially those sites that are selling products that a hundred, or even a thousand other retailers are selling. He said that you would be ahead of your competition if you took the time to rewrite those descriptions, so they are original and not duplicate content . It is not necessary to refresh or rewrite them every couple of months. Just having a unique description that no one else has for that product will put you ahead of everyone else selling that product.

It would be a good idea to try and get your customers to write reviews on your products and post them on your product pages. This is unique, original content that is fresh. Amazon is a good example of doing this.

[Andy.Drinkwater]

Google looks for sites with two types of content: Fresh or Evergreen. Fresh would be something you would expect on a news site or blog, while Evergreen is for something that doesn't change, or changes very infrequently.

If you provide content that is in an industry where specifications / news can change regularly, then it could be of benefit. If not, then don't do this just for the sake of it.

However, as Egol said, if you can improve on what is already there, then this could prove a positive move.

-Andy

[EGOL]

No..... but if you IMPROVE them occasionally it could be beneficial.