Description on Google+ & ALL Citations the same or?

[surfsup]

Does it matter if the description is different on Google local and all the citation websites? Some websites allow a lot of description, some don't.

So my question is it only the company name+address that needs to be the same across the board or the description has to be the same too?

[ImprezzioMarketing]

I would spend more time on custom descriptions for the ones that you have reviews on. The goal would be to have as many citations with gold stars as possible rank high for your brand name on Google. That way when customers search for you, they are blasted with nothing but gold stars.

This brand name is a good example: ME Contracting

[DennisSeymour]

Dont worry about the descriptions. It's just for additional info. I would prefer to have unique descriptions to maximize my visibility and relevance in Google's POV.

[LindaBuquet]

Yes I agree with everyone above. There are pros and cons both ways. We've had this discussion many time at other venues and the general consensus, even from top citation pros is that it does not matter too much either way.

As Range and Monica said, keeping NAP consistent is the most important thing.

[MonicaOConnor]

Really it is only the name, address and phone number that needs to be consistent. The description should be tailored to the potential audience of that directory.

[RangeMarketing]

Doesn't have to be identical across all local citations. NAP and categories are more important. It's okay if they are similar but you should really tailor each description to the audiences that are engaging on each platform.

Hope that answers your Q!

[Lumina]

Descriptions don't really count when it comes to unifying your brand across different platforms/sites in the sense about which you're asking, but I would still try to keep your descriptions similar. If nothing else, it clarifies to users that your page on abc.com is the same business/etc as your page on xyz.com.