Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Media Kit for SEO?
-
I am working with a company that gets a significant amount of press, but often we do not get links from these articles or the articles do not have the best anchor text. Any suggestion, tools, or articles that help optimize this exposure to for seo benefits?
-
Always create links in your press release itself, that was way back one of the most valuable lessons I learned. Second is that usually you could also add some links in the boilerplate with information on the spokes person/ company or CEO.
-
Why yes the is! In 2013 Kaila Strong wrote an in-depth article here: http://azwa.1clkaccess.in/ugc/guide-to-using-unlinked-brand-mentions-for-link-acquisition-20981 as one example.
One suggestion I'd add is the creation of a Media Kit page that provides pre-approved pull quotes, company related imagery (in various sizes), timeline and more can work well in either gaining hotlinks to the images or providing citation samples that make it quick and easy for someone writing an article to cite your company.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are Sidebar Backlinks worth for SEO?
Hello! Let's use the following example: I have a blog (let's call it Blog A) and I find another blog in the same niche (this will be Blog B) that has higher DA and PA than mine. Will Google penalize me if the Blog B puts a link to my blog in their sidebar? Remember, the Blog A and Blog B are from the same niche. I ask this because Google says that links on sidebars appears in every page and in some pages the link may be useless. But if both blogs are from the same niche, there won't be pages where the links will be from different themes and with less relevance. So, is my thought correct: we can use sidebar links without caring about penalization ONLY if the blogs are from the same niche? Thanks in advance!
Link Building | | btqkelvin0 -
What are the SEO implications of high quality backlinks from US-based websites to UK-based websites?
Hi everyone, quick question I hope someone could help me with: We're representing a client based in the UK. As part of their overall strategy we've been linkbuilding. At the moment, about 80/90% of the links we've gained come from UK-based sites, with 10/20% coming from US-based websites. The US based websites are very good (think New York Times and genuine, relevant blogs with good readerships). An external search analyst/consultant has contacted the client to say that the US links will be harming the site, because the links are from websites in the US and not the UK. We believe that if 80/90% of the links were from the US this could indeed cause harm as it could indicate to search engines that our client is in the US when it's not (which might compromise their chance of ranking in .co.uk versions of search engines) however because it's only 10/20%, and because the linking sites are very good, we believe that they will getting all of the benefits of the positive metrics without any meaningful negatives. We just wanted to get a few opinions on this to see if people think that we're mistaken, and would be glad to hear any opinions contrary to our own.
Link Building | | GoUp0 -
Is there any SEO value of an HTML Sitemap, or is it strictly UI/UX?
We have an xml sitemap that generates daily, and our site and navigation is strong. Is there any added SEO value in either the links, or content of an html sitemap? I only see answers from several years ago so not sure if things have changed that would increase or decrease the importance. Thanks
Link Building | | Education4Life0 -
Creating A Scholarship For SEO
My client is a Law Firm just outside of Tampa, and I am trying to get her keyword phrase: "Tampa Car Accident Attorney" in the top 3. One of the strategies I want to use is to create a scholarship for "Tampa Area Students and how a car accident impacted their life" or "Tampa Area Students and how they think they can decrease car accidents." (that's still be worked on). Once the scholarship is created, I want to put it on our Tampa Car Accident Attorney page, and get other companies to link to that page. My question is what links should we go after? Because that will tailor it to who we give the scholarship to. We could give it to a University of South Florida student, and get one .edu link. We could do the same thing for the University of Tampa, or Stetson Law School, but we'd only be getting one link from each of them. If we set it up for high schoolers, we can get more links from the community and schools, but I'm not sure high school .edu links matter all that much. Is 10 high school .edu links as important as 1 college .edu link? I don't know. If anyone has had an experience with this or any insights, I'd greatly appreciate it. Thanks!
Link Building | | KempRugeLawGroup1 -
Does link from a blog in Blogger.com helps in SEO ?
Do you guys think that adding good quality blogs to blogger.com and then getting a link from those blogs will help ?
Link Building | | Personnel_Concept0 -
SEO Powersuite
SEO PowerSuite Link Assitant Anyone use this tool? May I ask if possible tips about this tool? Just purchased an Enterprise edition, but Im afraid I dont have enough ample time to go over the instructions. Any tips you have will be appreciated..thank you.
Link Building | | SkyHigh810 -
Content toggle, tabs ad accordion for seo text
Hello there, I have two questions. 1. I want to ad seo text in content toggles, tabs and accordions. does Google robots view as seo text , eg, H1 text as it would be written direct on the page? 2. About Pinguin and link building. I am seeing up an onlineprintshop, where any industry can become a client. Lets say a medical company will be our client for prints. If they link back to our onlineprint page does Goole evaluates the link as a link from a related industry. Thanks for your kind answer. Kind Regards Mike 8bMCt
Link Building | | niceguyseo0 -
SEO Triage - What matters most?
If you only had 8 hours to work on an SEO project... How would you spend your time to get the fastest results? On-page optimization, or link-building? Context: On-Page Optimization: "A" grade (SEOMOZ On-Page Report Card) Keywords: "moderately competitive" (SEOMOZ Keyword Difficulty Tool) Domain Authority: 33 (SEOMOZ Competitive Link Analysis)
Link Building | | JessicaCox0