Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Category Page as Shopping Aggregator Page
-
Hi,
I have been reviewing the info from Google on structured data for products and started to ponder.
https://developers.google.com/search/docs/data-types/productsHere is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories.My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)?
Keen to hear from anyone who has had any thoughts on the matter or had already tried this.
-
Thank you for your reply. Good to see that someone else had the same thoughts. I agree this certainly is gaming the system but isn't that what we as SEO's have been doing since the start
I do think that in practice it would work but again to to your point how long would it last for before big G cottons on and decides to stop showing the results.
This is exactly the kind of discussion I was after.
Alex
-
Hi Alex Cox,
I understand why you would want to do this and i have seen instances where this was done (not with the shoping aggregator markup but using the product markup with aggregateratings) and they got the rich snippets in the serps, like you mention. But for how long?
The point though is that your not following the intentions of the schema markups. These reviews that you would be using on the category would be from people reviewing your products and not the category itself. Hence you are gaming the system.
I´ve had the urge in the past (had to use some restrain) but refrained from doing it because at the end of the day you are eluding your users and thats not good business in the long run.
Hope my thoughts helped
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My product category pages are not being indexed on google can someone help?
My website has been indexed on google and all of its pages can be found on google except for the product category pages - which are where we want our traffic heading to, so this is a big problem for us. Our website is www.skirtinguk.com And an example of a page that isn't being indexed is https://www.skirtinguk.com/product-category/mdf-skirting-board/
Intermediate & Advanced SEO | | chelseaskirtinguk0 -
Which of these examples are doorway pages?
Hi there, I am soon to launch a new platform/directory website, however, have a concern over doorway pages. I have read many articles on the difference between Doorway and Landing pages and do have a good understanding, however, am still very anxious that what I intend to do will be risking Google penalties. I have looked at other directory/platform websites and have noticed that a lot of them are still using doorway pages and are not getting penalised. So I was wondering if someone wouldn't mind kindly letting me know their opinion on which of the following examples are doorway pages and which are not so I can better understand what I can and cannot do? Example 1: When I Google 'piano lessons new york' and 'trumpet lessons new york' I get the following 'landing pages' in search: https://takelessons.com/new-york/piano-lessons https://takelessons.com/new-york/trumpet-lessons To me, the above pages are definitely doorway pages as they are very similar with content and text and are simply an intermediary step between the Google search and their listings pages for piano/trumpet teachers in New York. Is this correct? Example 2: When I Google 'piano lessons Sydney' I get presented with the following web page in search: http://www.musicteacher.com.au/directory/sydney-nsw/lessons/piano/ I would think that this is NOT a doorway page as the user has been taken directly to the search results page in the directory and the page doesn't seem to have been set up for the sole purpose of listing in search results for 'Piano Lessons in Sydney'. Example 3: When I Google 'pet minding Sydney' I get presented with the following two pages in search: https://www.madpaws.com.au/petsitters/Sydney-New-South-Wales?type=night&service=1&from=0&to=99&city=Sydney&state=New-South-Wales https://www.pawshake.com.au/petsitters/Sydney%252C%2520New%2520South%2520Wales%252C%2520Australia Like Example 2, I don't think these pages would be classified as doorway pages as they too direct to the search results page in the site directory instead of an intermediary page. What do you think? Thanks so much in advance for your expertise and help! Kind Regards, Adrian
Intermediate & Advanced SEO | | Amor20050 -
Redirecting homepage to internal page (2nd Tier page)
We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Category Pages & Content
Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
What would cause the wrong category page to come up?
I am trying to figure out why the wrong thing is coming up in the serps. For example, we are trying to rank for used widgets. But when you type in used widgets in google the primary widget page doesn't come up, one of the secondary categories under used widgets comes up. What would cause this? What are things I should check?
Intermediate & Advanced SEO | | EcommerceSite0 -
Easy way to change wordpress category titles. Currently categories are appearing with the same title?!
I'm working on a wordpress adult dating review site and have started to set up categories for each of my main keywords. I have also started to add sub categories by county and town and so far have done so for the counties of 'Lincolnshire' and 'Derbyshire'. The problem is though that for each of my subcategories the page titles are appearing the same. For example: www.mysite.com/category/online-dating/lincolnshire/spalding (root category online dating) shows the title as 'Spalding'. www.mysite.com/category/adult-dating/lincolnshire/spalding also has the title 'Spalding' even though it's root category is different (adult dating). It's probably easier to go to http://www.top-10-dating-reviews.com to see how it's set up. If you click in the category text in the top menu and navigate to dating/derbyshire/alfreton for example and then adult dating/derbyshire/alfreton you'll notice the page titles are the same. I use all in one SEO pack and have rewrite titles checked with category titles set to %category_title% | %blog_title%. I also use category SEO updater. In order to prevent duplicate content issues how can I simply make the title of each category category root title/category subtitle(county)/category subtitle 2(town). The title of each category page would then read for example Online Dating Lincolnshire Spalding.
Intermediate & Advanced SEO | | SamCUK0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0