Can I use Schema zip code markup that includes multiple zip codes but no actual address?

[hristina-m]

The company doesn't have physical locations but offers services in multiple cities and states across the US. We want to develop a better hyperlocal SEO strategy and implement schema but the only address information available is zip codes, names of cities and state.

Can we omit the actual street address in the formatting but add multiple zipcodes?

[birchtree]

I would disagree. Schema is a proven ranking factor. Try adding schema on any website that does not have it, and notice how rankings improve even if everything else is kept the same.

If the company does not have a physical address, I would recommend using Service schema (https://schema.org/Service) and including your target locations in areaServed.

[MiriamEllis]

Hello there!

Thanks so much for asking your question! My answer here is going to be that doing this as part of an SEO strategy will not likely be a good use of your resources. Schema implementation is not, per se, a ranking factor, though it can affect how results look, if not how they rank. In addition to this, Google has never been a fan of large blocks of zip codes within website text, so I wouldn't think they would be positively influenced by the same information presented in Schema.

The business model you are describing sounds virtual rather than local. If you are a local service area business (SAB) like a plumber, with a single physical address from which you head out to serve a variety of zip codes/towns, then you can utilize local search marketing best practices to attempt to gain organic rankings for these service cities. But this is predicated on having at least one real address for your business.

But, if the business is entirely virtual (like an e-commerce website or an Internet Service Provider or something like that and has no face-to-face contact with customers) then locally marketing the business isn't really an option, and use of Schema to attempt to show up as though the business is local isn't likely to yield results.

Rather, you'll likely need to work on your website UX+organic SEO to make it clear to consumers that you ship to/service their area.

If I've misunderstood the business model in any way, please definitely provide further details!