Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Robots.txt & Disallow: /*? Question!

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Robots.txt & Disallow: /*? Question!

    Intermediate & Advanced SEO
    7
    6
    1775
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • vetofunk
      vetofunk last edited by

      Hi,

      I have a site where they have:

      Disallow: /*?

      Problem is we need the following indexed:

      ?utm_source=google_shopping

      What would the best solution be? I have read:

      User-agent: *
      Allow: ?utm_source=google_shopping
      Disallow: /*?

      Any ideas?

      1 Reply Last reply Reply Quote 0
      • BabaBha0173
        BabaBha0173 last edited by

        User-agent: * Disallow: /cgi-bin/ Disallow: /wp-admin/ Disallow: /archives/ Disallow: /? Allow: /comments/feed/ Disallow: /refer/ Disallow: /index.php Disallow: /wp-content/plugins/ Allow: /wp-admin/admin-ajax.php User-agent: Mediapartners-Google* Allow: / User-agent: Googlebot-Image Allow: /wp-content/uploads/ User-agent: Adsbot-Google Allow: / User-agent: Googlebot-Mobile Allow: / Sitemap: https://site.com/sitemap_index.xml

        use this it will help you and your problem will solve

        Regards

        Chotapao

        1 Reply Last reply Reply Quote 0
        • Hoslaa
          Hoslaa @SAjad687 last edited by

          User-agent: * Disallow: /cgi-bin/ Disallow: /wp-admin/ Disallow: /archives/ Disallow: /? Allow: /comments/feed/ Disallow: /refer/ Disallow: /index.php Disallow: /wp-content/plugins/ Allow: /wp-admin/admin-ajax.php User-agent: Mediapartners-Google* Allow: / User-agent: Googlebot-Image Allow: /wp-content/uploads/ User-agent: Adsbot-Google Allow: / User-agent: Googlebot-Mobile Allow: / Sitemap: https://site.com/sitemap_index.xml

          this will work ??
          Regards
          Sajad

          1 Reply Last reply Reply Quote 0
          • SAjad687
            SAjad687 last edited by

            User-agent: *
            Disallow: /cgi-bin/
            Disallow: /wp-admin/
            Disallow: /archives/
            Disallow: /*?*
            Allow: /comments/feed/
            Disallow: /refer/
            Disallow: /index.php
            Disallow: /wp-content/plugins/
            Allow: /wp-admin/admin-ajax.php
            
            User-agent: Mediapartners-Google*
            Allow: /
            
            User-agent: Googlebot-Image
            Allow: /wp-content/uploads/
            
            User-agent: Adsbot-Google
            Allow: /
            
            User-agent: Googlebot-Mobile
            Allow: /
            
            Sitemap: https://site.com/sitemap_index.xml
            
            use this it will help you
            
            Regards
            [Saad](https://clicktestworld.com/)
            
            Hoslaa 1 Reply Last reply Reply Quote 0
            • NickSamuel
              NickSamuel last edited by

              Hi Jeff,

              Robots.txt tester as per the above link is definitely worth playing with and is the easiest route to achieving what you want.

              Another reactive way of managing this is in some cases is to simply see the range of parameters Google has naturally crawled within Search Console.

              You can see this in the old search console for now. So login and go to Crawl --> URL Parameters.

              If Googlebot has encountered any ?=params it will list them. You'll then have an option how to manage them or exclude them from the index.

              It can be a decent way of cleaning up a site with lot's of indexed pages (1,000+), although please be sure to read this documentation before using it: https://support.google.com/webmasters/answer/6080548?hl=en

              1 Reply Last reply Reply Quote 0
              • effectdigital
                effectdigital last edited by

                With this kind of thing, it's really better to pick the specific parameters (or parameter combinations) which you'd like to exclude, e.g:

                User-agent: *
                
                

                Disallow: /shop/product/&size=*

                Disallow: */shop/product/*?size=* 
                
                

                Disallow: /stockists?product=*

                ^ I just took the above from a robots.txt file which I have been working on, as these particular pages don't have 'pretty' URLs with unique content on. Very soon now that will change and the blocks will be lifted

                If you are really 100% sure that there's only one param which you want to let through, then you'd go with:

                User-agent: *
                
                

                Disallow: /?

                Allow: /?utm_source=google_shopping

                Allow: /*&utm_source=google_shopping*
                

                (or something pretty similar to that!)

                Before you set anything live, get down a list of URLs which represent the blocks (and allows) which you want to achieve. Test it all with the Robots.txt tester (in Search Console) before you set anything live!

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Brenda.Haines

                  Looking for opinions on structuring meta title tags/page title/menu title/H1

                  Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?

                  Intermediate & Advanced SEO | | Brenda.Haines
                  1
                • ds9.tech

                  Ogranization Schema/Microformat for a content/brand website | Travel

                  Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?

                  Intermediate & Advanced SEO | | ds9.tech
                  0
                • ThomasHarvey

                  What do you add to your robots.txt on your ecommerce sites?

                  We're looking at expanding our robots.txt, we currently don't have the ability to noindex/nofollow. We're thinking about adding the following: Checkout Basket Then possibly: Price Theme Sortby other misc filters. What do you include?

                  Intermediate & Advanced SEO | | ThomasHarvey
                  0
                • Malika1

                  If Robots.txt have blocked an Image (Image URL) but the other page which can be indexed has this image, how is the image treated?

                  Hi MOZers, This probably is a dumb question but I have a case where the robots.tags has an image url blocked but this image is used on a page (lets call it Page A) which can be indexed. If the image on Page A has an Alt tags, then how is this information digested by crawlers? A) would Google totally ignore the image and the ALT tags information? OR B) Google would consider the ALT tags information? I am asking this because all the images on the website are blocked by robots.txt at the moment but I would really like website crawlers to crawl the alt tags information. Chances are that I will ask the webmaster to allow indexing of images too but I would like to understand what's happening currently. Looking forward to all your responses 🙂 Malika

                  Intermediate & Advanced SEO | | Malika1
                  1
                • EvansHunt

                  Wildcarding Robots.txt for Particular Word in URL

                  Hey All, So I know that this isn't a standard robots.txt, I'm aware of how to block or wildcard certain folders but I'm wondering whether it's possible to block all URL's with a certain word in it? We have a client that was hacked a year ago and now they want us to help remove some of the pages that were being autogenerated with the word "viagra" in it. I saw this article and tried implementing it https://builtvisible.com/wildcards-in-robots-txt/ and it seems that I've been able to remove some of the URL's (although I can't confirm yet until I do a full pull of the SERPs on the domain). However, when I test certain URL's inside of WMT it still says that they are allowed which makes me think that it's not working fully or working at all. In this case these are the lines I've added to the robots.txt Disallow: /*&viagra Disallow: /*&Viagra I know I have the solution of individually requesting URL's to be removed from the index but I want to see if anybody has every had success with wildcarding URL's with a certain word in their robots.txt? The individual URL route could be very tedious. Thanks! Jon

                  Intermediate & Advanced SEO | | EvansHunt
                  0
                • jmorehouse

                  Disallow URLs ENDING with certain values in robots.txt?

                  Is there any way to disallow URLs ending in a certain value? For example, if I have the following product page URL: http://website.com/category/product1, and I want to disallow /category/product1/review, /category/product2/review, etc. without disallowing the product pages themselves, is there any shortcut to do this, or must I disallow each gallery page individually?

                  Intermediate & Advanced SEO | | jmorehouse
                  0
                • ENSO

                  Robots.txt is blocking Wordpress Pages from Googlebot?

                  I have a robots.txt file on my server, which I did not develop, it was done by the web designer at the company before me. Then there is a word press plugin that generates a robots.txt file. How Do I unblock all the wordpress pages from googlebot?

                  Intermediate & Advanced SEO | | ENSO
                  0
                • AndrewY

                  Blocking Dynamic URLs with Robots.txt

                  Background: My e-commerce site uses a lot of layered navigation and sorting links.  While this is great for users, it ends up in a lot of URL variations of the same page being crawled by Google.  For example, a standard category page: www.mysite.com/widgets.html ...which uses a "Price" layered navigation sidebar to filter products based on price also produces the following URLs which link to the same page: http://www.mysite.com/widgets.html?price=1%2C250 http://www.mysite.com/widgets.html?price=2%2C250 http://www.mysite.com/widgets.html?price=3%2C250 As there are literally thousands of these URL variations being indexed, so I'd like to use Robots.txt to disallow these variations. Question: Is this a wise thing to do?  Or does Google take into account layered navigation links by default, and I don't need to worry. To implement, I was going to do the following in Robots.txt: User-agent: * Disallow: /*? Disallow: /*= ....which would prevent any dynamic URL with a '?" or '=' from being indexed.  Is there a better way to do this, or is this a good solution? Thank you!

                  Intermediate & Advanced SEO | | AndrewY
                  1

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.