Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Changing page titles and google penalties?
-
I just recently learned that changing your page title earns you a google penalty. Unfortunately i learned this after playing around with my page titles a bit to get the most optimal page titles. Does anybody know how long this google penalty lasts? is it forever? or just temporary?
-

A couple years ago I had about a hundred pages that described closely related substances. Their title tags consisted of the name of the substance and a few other words. I launched those pages and saw where they ranked and decided to change the words in hopes of better rankings. It worked good but not great as I was hoping. So I changed them again, and then again... BAM... my rankings droped big time. Like from bottom of first page to third page. They stayed there for a few months then moved up. Now almost all of those pages rank near the top of the first page.
Based upon this I think that Google is tolerant of a little bit of experimentation. But when you really go at it you might get demoted for a while. Now I don't monkey with title tags. I research first and then launch.
-
I can't speak to the author's credentials, but I can speak about the web page.
You should run as fast as you can from that type of web page. It is about as spammy as a page can get. The sidebar is full of large ads. The page is selling reports and memberships for thousands of dollars. The single page contains multiple articles covering a variety of topics, with tons of additional ads jammed between each article.
Before I joined SEOmoz I was lost in the SEO information jungle. Like you, I received a lot of bad SEO information. The best advice I can offer to you or anyone is limit your sources of SEO information. First places to look are:
-
Google search "Matt Cutts" + your keyword
-
Search SEOmoz
-
If you need to expand further, avoid any site with an ad on the page. It's ok if the site mentions it's own SEO tool or membership, but if you see ads for other sites and items for thousands of dollars, close the page. Their interests are clearly not to offer you the information you seek, but instead to use your need for information to service their needs.
-
-
I did it for about 2 months with my client's home page and nothing happened.
Maybe i was lucky... however i stopped now... maybe just in time

-
Where did you learn this information? Can you offer a URL?
How exactly did you make this determination? Can you offer the URL and the key term you are using?
-
Page titles definitely can change rankings. I have had mostly good experiences with optimizing my page titles for SEO, and a few bad ones, but nothing horrific. How far did your rankings drop?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Google Count Links Loaded from JavaScript Files After the Page Loads
Hi, I have a simple question. If I want to put an image with a link to another site like a banner ad on my page, but do not want it counted by Google. Can I simply load the link and banner using jQuery onload from a separate .js file? The ideal result would be for Google to index a script tag instead of a link.
On-Page Optimization | | CopBlaster.com1 -
Does Google avoid indexing pages that include registered trademark signs?
I am suspecting that Google often hesitates to index pages that have registered trademarks on them that are marked with a ®. For example EGOL® used in the title tag or in the tag at the top of the page. Registered trademarks are everywhere and most retail product pages contain at least one of them. However, most people use the registered trademark names as text in their writing without adding the registered trademark sign of ®. Have you experienced a problem getting such pages indexed or have you read any articles about how Google treats registered trademarks?
On-Page Optimization | | EGOL0 -
Google Indexing Wrong Title
Hey guys ! I have a wordpress website and also yoast seo plugin . I've set up a meta title which is : TV Online | Assistir Filmes| Notícias | Futebol |GogsTV . (I checked on some free tools to see , and they also show up this) but .... google is showing this : GogsTV: TV Online | Assistir Filmes| Notícias | Futebol . Seems they are trying to show my brand name first instead of my main keyword . I'm not sure why it doesnt indexes as i want ... Does anybody know how can i fix this . Thanks
On-Page Optimization | | tiagosimk0 -
Punctuation at the Start of Page Titles
one of my clients appears to be using an exclamation mark (e.g. "! Graphic Prints By Mirrorin - Fun Childrens Graphic Prints") and to be completely honest, I have no idea if this is bad practice or if it wont have any affect from an SEO point of view? Any help would be appreciated because it is site wide, therefore if it is an issue I would like to be able to get it sorted asap! Thanks
On-Page Optimization | | ZaddleMarketing0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
Page title getting cut off in SERPS even though it's under 70 characters?
I re-wrote the page title of a home page for a site I'm working on and made sure it's under 70 characters (68 to be exact) to comply with best practices and make sure it doesn't get cut-off in the SERPS. It's still getting cut-off though and right when it gets to the brand/website name. Does a "-" have anything to do with it? Does that translate to an elipsis? Format: keywords - website/brand.com Can anybody tell me why this would be happening?
On-Page Optimization | | MichaelWeisbaum0 -
Hiding Page Titles By Display None
Hi. I am new to this community, and new to SEO as well. A friend asked me to give them suggestions on onsite optimization for their Drupal website. I know page titles are very important, and usually they should be set to H1. (At least I think) This particular website has all their page titles set to H2 and they are using display:none in their stylesheet to hide them for graphic design reasons. What would be the most practical work around for this? We don't want this to appear sketchy in the eyes of the SE's, but putting page titles at the top of their pages really would take away from their graphical design. The second issue is that they use a module called Quicktabs for tabbed product specs on each page. Each tab is actually pulled from a post (called a node in Drupal), so each tab has it's own title that is an H2. So not only are they hiding the main page title, but they are hiding 5 others within the tabs, and their are 6 H2 elements showing up on each product page all set to display:none. Any creative suggestions? Hope that makes sense.... Thank you!
On-Page Optimization | | aprilm-1890400 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0