Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are URL shorteners building domain authority everytime someone uses a link from their service?
-
My understanding of domain authority is that the more links pointing to any page / resource on a domain, the greater the overall domain authority (and weight passed from outbound links on the domain) is.
Because URL shorteners create links on their own domain that redirect to an off-domain page but link "to" an on-domain URL, are they gaining domain authority each time someone publishes a shortened link from their service? Or does Google penalize these sites specifically, or links that redirect in general? Or am I missing something else?
-
Ryan, thanks for responding, but I may have not been clear in my question. Your answer is about domain authority for the ultimate destination of the link; let's say http://bit.ly/xyz redirects to http://www.seomoz.org/q/are-url-shorteners-building-domain-authority-everytime-someone-uses-a-link-from-their-service
And let's say 20 people on tweet the http://bit.ly/xyz link, and the text of several of those tweets is reproduced (link included) on eight websites. Does http://bit.ly 's domain authority increase as a result of those 20 tweets and eight website links?
-
Jay, you are asking a great question and the answer is yes, links that are offered from URL shortener services build DA.
Think of those links as 301s. When you use http://bit.ly/xyz that URL is 301'd to the actual web address. As with all 301s, you do lose a bit of link juice due to the 301, but 90%+ of the value will remain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deep linking with redirects & building SEO
Hi there. I'm using deep linking with unique URL's that redirect to our website homepage or app (depending on whether the user accesses the link from an iphone or computer) as a way to track attribution and purchases. I'm wondering whether using links that redirect negatively affects our SEO? Is the homepage still building SEO rank despite the redirects? I appreciate your time & thanks for your help.
Intermediate & Advanced SEO | | L_M_SEO0 -
Linking from & to in domains and sub-domains
What's the best optimised linking between sub-domains and domains? And every time we'll give website link at top with logo...do we need to link sub-domain also with all it's pages? If example.com is domain and example.com/blog is sub-domain or sub-folder... Do we need to link to example.com from /blog? Do we need to give /blog link in all pages of /blog? Is there any difference in connecting domains with sub-domains and sub-folders?
Intermediate & Advanced SEO | | vtmoz0 -
One of my Friend's website Domain Authority is Reducing? What could be the reason?
Hello Guys, One of my friend's website domain authority is decreasing since they have moved their domain from HTTP to https.
Intermediate & Advanced SEO | | Max_
There is another problem that his blog is on subfolder with HTTP.
So, can you guys please tell me how to fix this issue and also it's losing some of the rankings like 2-5 positions down. Here is website URL: myfitfuel.in/
here is the blog URL: myfitfuel.in/mffblog/0 -
Is their value in linking to PPC landing pages and using rel="canonical"
I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle. My questions are: 1. Is there a benefit for having the orphan ppc pages indexed or should I no index them? 2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap? 3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page? Thanks,
Intermediate & Advanced SEO | | BrandExpSteve0 -
Domain Authority: 23, Page Authority: 33, Can My Site Still Rank?
Greetings: Our New York City commercial real estate site is www.nyc-officespace-leader.com. Key MOZ metric are as follows: Domain Authority: 23
Intermediate & Advanced SEO | | Kingalan1
Page Authority: 33
28 Root Domains linking to the site
179 Total Links. In the last six months domain authority, page authority, domains linking to the site have declined. We have focused on removing duplicate content and low quality links which may have had a negative impact on the above metrics. Our ranking has dropped greatly in the last two months. Could it be due to the above metrics? These numbers seem pretty bad. How can I reverse without engaging in any black hat behavior that could work against me in the future? Ideas?
Thanks, Alan Rosinsky0 -
Using pictures from another domain
We are building several sites for several clients which will be using images from the manufacturer. Our dev team wants to insert the manufacturer's url for the images, instead of actually downloading the image and hosting on our server. There are thousands of images, so downloading images to our server will be time consuming, so we are looking for a shortcut.... however I'm concerned this will cause other issues. Is using manufactueresdomain.com/12345.jpg going to cause SEO issues? will this generate Google penalties? Since we are not able to control the image file name, we cannot optimize it. We will add Alt text and Title tag for each image, but the file name is random characters. How important is the file name for SEO?
Intermediate & Advanced SEO | | Branden_S0 -
Is using dots in URL path really a problem?
we have a couple of pages displaying a dot in the URL path like domain.com/mr.smith/widget-mr.smith It displays fine in chrome, firefox and IE and for the user it may actually look better than replacing it by _ or -. Did this ever cause problems to anybody?
Intermediate & Advanced SEO | | lcourse
Any statement from google about it?
Should I change existing URLs? If so, which other characters can I use in the URL instead of underscore and dash, since in our system dash and underscore are already used for rewriting other characters. Thanks0 -
Canonical link vs root domain
I have a wordpress website installed on http://domain.com/home/ instead of http://domain.com - Does it matter whether I leave it that way with a canonical link from the domain.com to the domain.com/home/ or should I move the wordpress files and database to the root domain?
Intermediate & Advanced SEO | | JosephFrost0