Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema.org and YouTube Videos
-
-
Video content and audio content can be indexed and made SEO friendly which can improve the search visibility on varied search options of the search engines.
One of the ways is to add the video and audio content using microdata as per the schema.org.
Usually when we add video we embed the code generated via YouTube for that video if it is on YouTube or for that matter any other video broadcasting site like vimeo, Ted, etc.
For example:
<iframe width="”560″" height="”315″" src="”http://www.youtube.com/embed/7xxxxxxxxxxxxxxx?list=UU0LI2nnnSO6lP8ZFj9FIdyA&hl=en_US”" frameborder="”0″" allowfullscreen=""></iframe>
But using the microdata format as per schema.org the same code can be written as :
Video: SEO xxxxxxxxxx
<iframe src="”http://www.youtube.com/embed/xxxxxxxxxxxxk”" frameborder="”0″" width="”640″" height="”390″"></iframe>
Description, keywords and markup here .
More information here: http://schema.org/VideoObject
-
That may have worked with YouTube's old embedded code, but not with the iFrame one.
Will give the video sitemap a go.
-
Yes, Google gives us a great description.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2413309
Also, creating and submitting a video sitemap is beneficial.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup Validator vs. Rich Results Test
I am working on a schema markup project. When I test the schema code in the Schema Markup Validator, everything looks fine, no errors detected. However, when I test it in the Rich Results Test, a few errors come back.
Intermediate & Advanced SEO | | Collegis_Education
What is the difference between these two tests? Should I trust one over the other?1 -
Shopify: AggregateRating Schema Error
Hi lovely community, I know google made some schema changes in Sept 2019. I got an AggregateRating Error:
Intermediate & Advanced SEO | | Insightful_Media
One of offers or review or aggregateRating should be provided. I am using a third-party app 'Shopify Product Review' to implement the rating. What I should do to solve this error. Thanks very much for the help! I found many people have this issue too in the community! Many thanks Pui0 -
Could I set a Cruise as an Event in Schema mark up?
Hi there, We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event. Will this work and can we get away with this without penalty? Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP. The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future. Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices. The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates. I am interested to hear the communities opinion and experience with this problem.
Intermediate & Advanced SEO | | NoWayAsh1 -
JSON-LD schema markup for a category landing page
I'm working on some schema for a client and have a question regarding the use of schema for a high-level category page. This page is merely the main lander for Categories. For example: https://www.examples.com/pages/categories And all it does is list links to the three main categories (Men's, Women's, Kid's) - it's a clothing store. This is the code I have right now. In short, simply using type @Itemlist and an array that uses @ListItem. Structured Data Testing Tool returns no errors with it, but my main question is this: Is this the _correct _way to do a page like this, or are there better options? Thanks.
Intermediate & Advanced SEO | | Alces0 -
Embedding Video for SEO? YouTube, Vimeo, or Wistia?
I believe Vimeo has the advantages of being able to embed your video on your website without advertising and the ability to brand the player with your company name. Can't do that with YouTube. However obviously Google give a bit more weight to YouTube videos in search results. But I'm talking about ranking the website, not the video. If the objective is to provide the biggest boost to the website's ranking (not the individual video), is it best to embed the YouTube video or can you post the video on both YouTube, Vimeo, and Wistia and embed the Vimeo or Wistia video? My gut feeling is that Google would see the direct linkage between the video on YouTube and the website it's embedded on and potentially that would have (albeit probably small) more benefit in the website's ranking than embedding the Vimeo or Wistia video? HOWEVER, re the SEO claims on this Wistia page true? Would the best strategy be to use Wistia for embedding and then also post the videos on a YouTube channel for maximum exposure? From Wistia: _Vimeo, like YouTube, is a powerful domain for SEO, but when you host your videos on these platforms, you are not doing your website's SEO a favor. When you upload your video to Vimeo or YouTube, the search engines are indexing the original url, not your website's. In contrast, when you embed a Wistia video on your website, your website gains all of the SEO benefits. Vimeo videos are ranked to drive traffic to Vimeo to keep users on their platform. Wistia videos drive traffic to your website—not ours._
Intermediate & Advanced SEO | | Jazee1 -
Can you apply schema to a newsletter signup link?
I was curious if it is possible to markup a newsletter signup link for a client. If yes, what schema property should I use? https://schema.org/Action?
Intermediate & Advanced SEO | | RosemaryB0 -
Pros and cons of video onsite or youtube
what are the pros and cons of placing videos on the native website as opposed to pushing the you tube channel? If I move the youtube and vimeo to the native website will i loose all the link juice? is there an easy way to have transcript of the audio as html in the site?
Intermediate & Advanced SEO | | bakergraphix_yahoo.com0 -
Add Videos Above or Below the Fold?
We are considering adding videos to thousands of article pages, and were wondering if it would be better to add video above or below the fold? They take up quite a bit of space, and push the article content below the fold--would this hurt us?
Intermediate & Advanced SEO | | nicole.healthline0