Website stuck on the second page

[fleetway]

Hi there

Can you please help me. I did some link building and worked with website last couple of months and rank got better but all keywords are on the second page, some of them are 11th and 12th.

Is there anything I did wrong and google dont allow the website on the first page? Or should I just go on.

It just looks strange keywords are on the second page for 2 weeks and not going to the first page for any single day. The website is quite old, around 10 years.

Anyone knows what it is or where I can read about it?

[ResslerMotors]

How's your internal linking structure?

Do a site: domain.com check to see how Google perceives your internal linking.  Are your relevant pages on the first page of your site search?  If not, you may have an internal linking problem.

To check this I used a web based program to find all the outbound internal links of each page on my website (only 200 pages).  I then transferred this data into Excel where I sorted it by page.  From here I was able to see that my most important pages had 20 less links than the unimportant pages in front of it. I then went through my website adding additional links to my important pages, using the same keywords I was trying to rank them for, until they had the most internal links pointing at them.

Internal linking is typically a problem with websites that didn't plan ahead for SEO.

[THB]

You must look at ranking in the SERP's as a popularity contest, so-to-speak.  Backlinks by way of websites and social mediums are votes and can/will determine your placement in the search results.

Your chosen keywords/phrases might be extremely competitive, as well.  When starting out with a site, it's best to select some niche, lower volume keywords, which are often more long-tail than the aggresive, highly-competitive 1-3 word keyphrases.  Trust me, going for the gusto right off the bat will only leave you more and more frustrated as the years go on.  You can always adjust your keywords down the road once you've established a good roll of backlinks and visitors to continue being more competitive.

And as I mentioned in an earlier post today, don't just focus on Google.  There are other search engines out there as well, and you'd be making a large mistake in focusing solely on Google for SERP's as Bing/Yahoo holds a decent market share, too.

Keep trucking.  SEO is an art-form.  It's not something just anybody can do on a whim and expect to get to #1 overnight.  It might be wise to invest in an SEO team to help get you pointed in the right direction.

• Marc

[SimonCullum]

Hi Albere

It sounds like you've done some good work to progress as far as you have. I'd suggest to keep going and not give up, if what you've been doing has worked then keep doing more of it.

I've seen on many an occasion that it does take time and perseverance to jump from the second page to the first.

Try performing a competitor link analysis if you haven't already, look for any linking opportunities. See if you can improve the anchor text of any existing inbound links that you have.

Check your on-page and on-site attributes with the SEOmoz toolset.  Ensure those keywords that you are targeting and included in your Meta Title, Description, H1 tag and throughout your page content (without over-doing it, everything in moderation).

Have a read of  "A New Way of Looking at Ranking Factors" and check out the periodic table of ranking factors within it.

Keep producing fresh, relevant, interesting valuable content and share it socially across the likes of Facebook, Twitter and Google+.  Do some online PR and share your content, this helps with acquiring new natural links.

Hope that helps,

Regards

Simon