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Transfer a Main Domain to a Sub-Domain
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My IT department tells me they want to transfer my main site domain, which has been in existence since 1999 as an e-commerce site (maindomain.com) to a sub-domain (www2.maindomain.com) or a completely new domain (newdomain.net). This is because we are launching a new website and B2C e-commerce engine, but we still have to maintain the legacy B2B e-commerce engine which contains hard-coded URLs, and both systems can't use the same domain.
I've been researching the issue across SEOmoz, but I haven't come across this exact type of scenario (mostly I've seen a sub-domain to new domain).
I see major problems with their proposal, including negative SEO impact, loss of domain authority/ranking and issues with branding.
Does anyone know the exact type of impact I can expect to see in this scenario and specific steps I should go about to minimize the impact?
Btw, I will be using Danny Dover's guide on properly moving domains where appropriate.
Thanks!
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It goes without saying but also ensure that as well as 301'ing all the old URL's, that you create a robots.txt to stop Google potentially spidering the new subdomain which contains the legacy files.
Best of luck!
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If the current site is getting a lot of traffic and the new site would be a drastic change from the current site, I would look into hiring a coder to fix the hardcoded urls issue.
Everything you mentioned is plausible if not probable including negative SEO impact, loss of domain authority/ranking and issues with branding.
If the new site is going to be on different pages, make sure you 301 redirect the old pages to the new subdomain/domain. Aside from that, can't really do much =/
Good luck,
Oleg
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