Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
200 Redirects for SEO instead of 301
-
We are working with a company on re-platforming our website. On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s. I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.
-
Mag and Ryan, thanks for the replies. That is what I thought as well when they brought this all up. I did some research and didn't find anything. I thought maybe I missed something and there was some new, better way to keep rank when changing URLs.
-
Magento is correct.
200 is the normal response given for a web page. It is the equivalent of you dialing a phone number and the other person answering.
301 is the normal method to redirect a user to a different page. It is the equivalent of call forwarding. Basically you are saying "hey, I know which resource you are looking for, it has moved, let me take you to it."
-
This question is not clear. Are you saying http code 200 or quantity 200? There is nothing called a 200 redirect. A http code 200 is normal. 301s are an 'old' URL pointing to a new URL. A blog post beautifully demonstrated this yesterday. http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
How to redirect 302 status to 301 status code using wordpress
I just ran the link opportunity option within site explorer and it shows that 31 pages are currently in a 302 status. Should I try to convert the 302's to 301's? And what is the easiest way to do this? I see several wordpress plugins that claim to do 301 redirects but I don't know which to choose. Any help would be greatly appreciated!
Technical SEO | | vmsolu0 -
Updating inbound links vs. 301 redirecting the page they link to
Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!
Technical SEO | | Liggins0 -
How do I fix a 301 Redirect Loop?
Saturday I waas doing some correcting of some duplicate titles, including nofollowing tags, etc. (my main problem was duplicate titles due to tags and categories being indexed). Now this morning I see that one of my pages refuses to load, citing a 301 redirect loop. http://www.incredibleinfant.com/feeding/switching-baby-formula/ Originally, the page was posted under the wrong category. http://www.incredibleinfant.com/uncategorized/switching-baby-formula I resaved it under the correct category (feeding) and now it won't load. Can someone help me figure out how to correct this mess? Thanks so much Heather
Technical SEO | | Gotmoxie0 -
302 or 301 redirect to https ?
I am redirecting whole site to https. Is there a difference between 302 or 301 redirect for seo? Site never been indexed. Planning to do that with .htaccess command RewriteCond %{HTTPS} !=on
Technical SEO | | Kotkov
RewriteRule ^(.*) https://%{SERVER_NAME}/$1 [R,L] There are plenty of ways http://www.askapache.com/htaccess/ssl-example-usage-in-htaccess.html Which way would be the best? Thanks is advance0 -
Loss of search engine positions after 301 redirect - what went wrong?!?
Hi Guys After adhering to the On Page optimisation suggestions given by SEOmoz, we redirected some of old urls to new ones. We set 301 redirects from the old pages to new on a page by page basis but our search engine ranking subsequently fell off the radar and lost PR. We confirmed redirection with fiddler and it shows 301 permanent redirect on every page as expected. To manage redirection using a common code logic we executed following: In Http module, using “rewrite path” we route “all old page requests” to a page called “redirect.aspx? oldpagename =[oldpagename]”. This happens at server side. In redirect.aspx we are redirecting from old page to new page using 301 permanent redirect. In the browser, when old page is requested, it will 301 redirect to new page. In hope we and others can learn from our mistakes - what did we do wrong ?!? Thanks in advance. Dave - www.paysubsonline.com
Technical SEO | | Evo0 -
301 Redirect with an Exact Domain name Match
My Client had a site that ranked for a pretty competitive two word phrase, but for a variety of reasons had to transfer the site to a different domain name (with none of the previous keywords). We've 301'd everything just fine to the new site, but our traffic for that two word phrase, as well as related long tail traffic, is beginning to drop. Could the drop be related to something that we didn't do well in the transfer? Or is it due to the new domain name now not being an exact match? Sitenote question: Our Google Analytics is still set up for the former domain name and shows data just fine. Is there any reason to switch GA to the new domain? What are the pros/cons? Much thanks in advance!
Technical SEO | | TrevorMcKendrick0 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910