Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track your brand’s footprint in AI search
      Moz Pro

      Track your brand’s footprint in AI search

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>

    Intermediate & Advanced SEO
    2
    4
    3160
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • mycity4kids
      mycity4kids last edited by

      Can the <priority>tag be used to tell search engines the hierarchy of a site or should it be used to let search engines know which priority to we want pages to be indexed in?</priority>

      1 Reply Last reply Reply Quote 0
      • Andy.Drinkwater
        Andy.Drinkwater @mycity4kids last edited by

        Hi,

        If you would deem all internal pages to be of equal importance, then yes, there is no harm in this. The homepage is always set at 1.0 though.

        That said, everyone always has a view of their internal pages and which they class as pass-though to get to something more important, so do keep this in mind when deciding.

        -Andy

        1 Reply Last reply Reply Quote 1
        • mycity4kids
          mycity4kids @Andy.Drinkwater last edited by

          Hi Andy,

          Thanks for the response. We are a local listings site and have a number of category/sub-category/business-detail pages (possibly at a city as well as a location level) in the structure of our site. This being the case, what would you suggest the priority to be allocated to the different pages should be? If just an indication to the bots to specify all the important pages on the site to crawl, then should we just maintain the same priority (say 0.8) for all the hierarchies (possibly with the home page as 1.0)?

          Andy.Drinkwater 1 Reply Last reply Reply Quote 0
          • Andy.Drinkwater
            Andy.Drinkwater last edited by

            It's a suggestion, and just indicates to Googlebot how often they should come along. It won't do anything in terms of telling them more about the site hierarchy really, but will give them an idea about which pages are most important.

            That said, you should try and follow the following structure:

            Homepage: 100%
            Internal Pages: 60%
            Blog Pages: 30%

            Or something very similar.

            I hope this helps.

            -Andy

            mycity4kids 1 Reply Last reply Reply Quote 3
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • ds9.tech

              Ogranization Schema/Microformat for a content/brand website | Travel

              Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?

              Intermediate & Advanced SEO | | ds9.tech
              0
            • ChrisKing

              Href lang in image or video XML sitemaps

              Does anyone know if it is possible/recommended/not recommended to use href lang in image or video XML sitemaps? This had not crossed my mind until recently, but a client asked me this question and I couldn't find any information on this topic.

              Intermediate & Advanced SEO | | ChrisKing
              0
            • AltosDigital-1

              How to fully index big ecommerce websites (that have deep catalog hierarchy)?

              When building very large ecommerce sites, the catalog data can have millions of product SKUs and a massive quantity of hierarchical navigation layers (say 7-10) to get to those SKUs.  On such sites, it can be difficult to get them to index substantially.  The issue doesn’t appear to be product page content issues.  The concern is around the ‘intermediate’ pages -- the many navigation layers between the home page and the product pages that are necessary for a user to funnel down and find the desired product.  There are a lot of these intermediate pages and they commonly contain just a few menu links and thin/no content.  (It's tough to put fresh-unique-quality content on all the intermediate pages that serve the purpose of helping the user navigate a big catalog.)  We've played with NO INDEX, FOLLOW on these pages.  But structurally it seems like a site with a lot of intermediate pages containing thin content can result in issues such as shallow site indexing, weak page rank, crawl budget issues, etc.  Any creative suggestions on how to tackle this?

              Intermediate & Advanced SEO | | AltosDigital-1
              0
            • PeteC12

              Does anyone know of any tools that can help split up xml sitemap to make it more efficient and better for seo?

              Hello All, We want to split up our Sitemap , currently it's almost 10K pages in one xml sitemap but we want to make it in smaller chunks splitting it by category or location or both. Ideally into 100 per sitemap is what I read is the best number to help improve indexation and seo ranking. Any thoughts on this ? Does anyone know or any good tools out there which can assist us in doing this ? Also  another question I have is that should we put all of our products (1250) in one site map or should this also be split up in to say products for category etc etc ? thanks Pete

              Intermediate & Advanced SEO | | PeteC12
              0
            • carlystemmer

              404's - Do they impact search ranking/how do we get rid of them?

              Hi, We recently ran the Moz website crawl report and saw a number of 404 pages from our site come back. These were returned as "high priority" issues to fix. My question is, how do 404's impact search ranking? From what Google support tells me, 404's are "normal" and not a big deal to fix, but if they are "high priority" shouldn't we be doing something to remove them? Also, if I do want to remove the pages, how would I go about doing so? Is it enough to go into Webmaster tools and list it as a link no to crawl anymore or do we need to do work from the website development side as well? Here are a couple of examples that came back..these are articles that were previously posted but we decided to close out: http://loyalty360.org/loyalty-management/september-2011/let-me-guessyour-loyalty-program-isnt-working http://loyalty360.org/resources/article/mark-johnson-speaks-at-motivation-show Thanks!

              Intermediate & Advanced SEO | | carlystemmer
              0
            • HD_Leona

              Blocking Pages Via Robots, Can Images On Those Pages Be Included In Image Search

              Hi! I have pages within my forum where visitors can upload photos.  When they upload photos they provide a simple statement about the photo but no real information about the image,definitely not enough for the page to be deemed worthy of being indexed.  The industry however is one that really leans on images and having the images in Google Image search is important to us. The url structure is like such:  domain.com/community/photos/~username~/picture111111.aspx I wish to block the whole folder from Googlebot to prevent these low quality pages from being added to Google's main SERP results.  This would be something like this: User-agent: googlebot Disallow: /community/photos/ Can  I disallow Googlebot specifically rather than just using User-agent:  * which would then allow googlebot-image to pick up the photos?  I plan on configuring a way to add meaningful alt attributes and image names to assist in visibility, but the actual act of blocking the pages and getting the images picked up... Is this possible? Thanks! Leona

              Intermediate & Advanced SEO | | HD_Leona
              0
            • James77

              Posing QU's on Google Variables "aclk", "gclid" "cd", "/aclk" "/search", "/url" etc

              I've been doing a bit of stats research prompted by read the recent ranking blog http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables There are a few things that have come up in my research that I'd like to clear up. The below analysis has been done on my "conversions". 1/. What does "/aclk" mean in the Referrer URL? I have noticed a strong correlation between this and "gclid" in the landing page variable. Does it mean "ad click" ?? Although they seem to "closely" correlate they don't exactly, so when I have /aclk in the referrer Url MOSTLY I have gclid in the landing page URL. BUT not always, and the same applies vice versa. It's pretty vital that I know what is the best way to monitor adwords PPC, so what is the best variable to go on? - Currently I am using "gclid", but I have about 25% extra referral URL's with /aclk in that dont have "gclid" in - so am I underestimating my number of PPC conversions? 2/. The use of the variable "cd" is great, but it is not always present. I have noticed that 99% of my google "Referrer URL's" either start with:
              /aclk   - No cd value
              /search - No cd value
              /url - Always contains the cd variable. What do I make of this?? Thanks for the help in advance!

              Intermediate & Advanced SEO | | James77
              0
            • TahoeMountain40

              Do search engines understand special/foreign characters?

              We carry a few brands that have special foreign characters, e.g., Kühl, Lolë, but do search engines recognize special unicode characters? Obviously we would want to spend more energy optimizing keywords that potential customers can type with a keyboard, but is it worthwhile to throw in some encoded keywords and anchor text for people that copy-paste these words into a search? Do search engines typically equate special characters to their closest English equivalent, or are "Kuhl", "Kühl" and "Kühl" three entirely different terms?

              Intermediate & Advanced SEO | | TahoeMountain40
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.