Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema and Rich Snippets What's the difference?
-
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great.
Thanks
-
Thanks for all your answers.
-
Rich snippets are what come from HTML markup from the likes of Schema. And yes, there are a number of Wordpress plugins that will allow you to create markup very easily. This will then (hopefully) be used by Google to create rich snippets.
It is confusing at first
-Andy
-
Schema microdata is a type markup that results in rich snippets (bonus details in SERPs).
Other rich snippet markups include RDFa and Microformats
-
Hi Andy,
Thank you for taking the time to respond. So basically Rich Snippets are based on Schema markup? - and therefore really the same thing?
In Wordpress there appears to be a Rich Snippet plugin? Would this be used to schema markup various items in a website?
-
Rich Snippets Rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song.
From this page: https://support.google.com/webmasters/answer/99170?hl=enSchema HTML tags, that webmasters can use to markup their pages in ways recognized by major search providers.
From this page: http://schema.org/Rich Snippets are Google's own wording for the snippet of information that can be given to them when using a markup from the likes of Schema.org (Microdata).
I hope that explains this a little?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate 'meta title' issue (AMP & NON-AMP Pages)
how to fix duplicate meta title issue in amp and non-amp pages? example.com
On-Page Optimization | | 21centuryweb
example.com/amp We have set the 'meta title' in desktop version & we don't want to change the title for AMP page as we have more than 10K pages on the website. ----As per SEMRUSH Tool---- ABOUT THIS ISSUE It is a bad idea to duplicate your title tag content in your first-level header. If your page’s <title>and <h1> tags match, the latter may appear over-optimized to search engines. Also, using the same content in titles and headers means a lost opportunity to incorporate other relevant keywords for your page.</p> <p><strong>HOW TO FIX IT</strong></p> <p>Try to create different content for your <title> and <h1> tags.<br /><br />this is what they are recommending, for the above issue we have asked our team to create unique meta and post title for desktop version but what about AMP page?<br /><br />Please help!</p></title>0 -
Community Discussion - Are Rich Snippets a Worthwhile Tool to Keep in the Online Marketing Toolbox?
We've heard a lot about Rich Snippets in the last few years, especially with regard to how they can help move the needle for ecomm brands. In the latest YouMoz post - 5 Essential E-Commerce Rich Snippets for Your Store - Aleh Barysevich provides some easy-to-follow tips he's used to help brands find success using Rich Snippets. What about you? Have you found Rich Snippets to be all they're cracked up to be?
On-Page Optimization | | ronell-smith4 -
Why do I have 2 different URL's for the same page - is this good practice?
Hi GuysMy father is currently using a programmer to build his new site. Knowing a little about SEO etc, I was a little suspicious of the work carried out. **Anyone with good programming and SEO knowledge, please offer your advice!**This page http://www.thewoodgalleries.co.uk/gallery-range-wood-flooring/ which is soon to be http://www.thewoodgalleries.co.uk/engineered-wood/ you'll see has a number of different products. The products on this particular page have been built into colour categories like thishttp://www.thewoodgalleries.co.uk/engineered-wood/lights-greys http://www.thewoodgalleries.co.uk/engineered-wood/beiges http://www.thewoodgalleries.co.uk/engineered-wood/browns http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks This is fine. Eventually when we add to our selection of woods, we'll easily segment each product into "colour categories" for users to easily navigate to. My question is - Why do I have 2 different URL's for the same page - is this good practice? Please see below... Visible URL - http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/Below is the permalink seen in Word Press for this page also.Permalink: http://www.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/and in the Word Press snippet shows the same permalink urlCipressa | Engineered Brown Wood | The Wood Gallerieswww.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/ Buy Cipressa Engineered Brown Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor, Extravagant .. If this is completely ok and has no negative search impact - then I'm happy. If not what should I advise to my programmer to do? Your help would be very much appreciated. Regards Faye
On-Page Optimization | | Faye2340 -
Putting content behind 'view more' buttons
Hi I can't find an upto date answer to this so was wondering what people's thoughts are. Does putting content behind 'view more' css buttons affect how Google see's and ranks the data. The content isn't put behind 'view more' to trick Google. In actual fact if you see the source of the data its all together, but its so that products appear higher up the page. Does anyone have insight into this. Thanks in advance
On-Page Optimization | | Andy-Halliday0 -
Duplicate Content with ?Page ID's in WordPress
Hi there, I'm trying to figure out the best way to solve a duplicate content problem that I have due to Page ID's that WordPress automatically assigns to pages. I know that in order for me to resolve this I have to use canonical urls but the problem for me is I can't figure out the URL structure. Moz is showing me thousands of duplicate content errors that are mostly related to Page IDs For example, this is how a page's url should look like on my site Moz is telling me there are 50 duplicate content errors for this page. The page ID for this page is 82 so the duplicate content errors appear as follows and so on. For 47 more pages. The problem repeats itself with other pages as well. My permalinks are set to "Post Name" so I know that's not an issue. What can I do to resolve this? How can I use canonical URLs to solve this problem. Any help will be greatly appreciated.
On-Page Optimization | | SpaMedica0 -
Does 'XXX' in Domain get filtered by Google
I have a friend that has xxx in there domain and they are a religious based sex/porn addiction company but they don't show up for the queries that they are optimized against. They have a 12+ year old domain, all good health signs in quality links and press from trusted companies. Google sends them adult traffic, mostly 'trolls' and not the users they are looking for. Has anyone experienced domain word filtering and have a work around or solution? I posted in the Google Webmaster help forums and that community seems a little 'high on their horses' and are trying to hard to be cool. I am not too religious and don't necessarily support the views of the website but just trying to help a friend of a friend with a topic that I have never encountered. here is the url: xxxchurch.com Thanks, Brian
On-Page Optimization | | Add3.com0 -
What's the best practice for handling duplicate content of product descriptions with a drop-shipper?
We write our own product descriptions for merchandise we sell on our website. However, we also work with drop-shippers, and some of them simply take our content and post it on their site (same photos, exact ad copy, etc...). I'm concerned that we'll loose the value of our content because Google will consider it duplicated. We don't want the value of our content undermined... What's the best practice for avoiding any problems with Google? Thanks, Adam
On-Page Optimization | | Adam-Perlman0 -
Schema.org for news websites?
So as of late I have been on something of a mission to mark up my news website with as much accurate and detailed Schema and Open Graph data as possible, in order to not only allow the search engines to understand my content properly, but also to ensure everything appears in the most ideal fashion when linked to from Facebook, Google+, etc. Here is an example of a typical article page: http://www.nerdscoop.net/technology/video-games-459 As you'll see I currently have news posts marked up as article because that is essentially exactly what they are, but is there a better way to emphasise that they are news rather than just generic articles? My second question is regarding the category pages and the home page. How would be best to mark these up? With OG the task is fairly simple, because I can specify the homepage as being a website, but not so with Schema from what I can see. Either way, this is an interesting subject to me and I look forward to any discussion as a result. Thanks for looking.
On-Page Optimization | | HalogenDigital0