Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Bolding Text Have Any Impact on SEO?
-
Someone told me it does but I thought that was old school way of thinking. Any thoughts?
-
Far as I know - no value at all for serps....but for searchers perhaps...depends on whether it might be a transactional query or a instructional one etc etc....
-
There are some pretty good resources right here on Moz Christopher:
- http://azwa.1clkaccess.in/blog/topic-modeling-semantic-connectivity-whiteboard-friday (whiteboard Friday)
- http://azwa.1clkaccess.in/blog/semantic-seo-questions (blog)
- http://azwa.1clkaccess.in/webinars/semantic-seo-for-the-people (webinar)
- http://www.slideshare.net/MatthewBrownPDX/strings-to-things-the-move-to-semantic-seo-mozcon-2013 (Mozcon slide presentation)
-
Hello Christopher,
Bolding in and of itself confers no technical SEO advantage. However, it does have a "soft" SEO impact in that it can make content more accessible and readable from a user perspective. This might make it more likely to be shared, linked to, or otherwise cited, improving your potential reach and therefore helping with positive ranking signals to Google.
Dry, basic text can make a reader bored and increase Bounce Rate.
However, well-cited, original content with proper emphasis on relevant topics and words can make all the difference when it comes to user reception.
See the difference? Google will too, over time.
Hope this helps!
Rob
-
I doubt it has direct impact on SEO but I have seen Amazon use all capitals in their product headers for the keywords. I don't know if this is dynamically generated but to give you an example it can be something like:
16oz. boxing 134895tp BOXING GLOVES for GIRLS
My guess is the reason they do this is to make the keywords stand out on the SERP and increase their CTR but if it had direct impact to SEO everyone would be bolding and caps-locking.
-
Good response Jamie. Any places to learn about the advanced topic modelling and semantic markup that you to refer to?
-
Hi
If it benefits the reader go for it!
If it doesn't i wouldn't bother!
-
I would not say it has massive impact, plus bolding keywords is a bit of an old school practice, but there is still some benefit / value I believe to using it, although does make content look unsightly if over used.
It's also worth mentioning that this tag **is redundant and has been for many years, you would need to use the following tag Keyword. Be careful to how much you use it and how perfect you make the SEO you do not want to get penalized for over optimisation. **
**Its best to think about this when writing content anyway
Focus content beyond basic keyword density and take into consideration advanced topic modelling - synonyms and close variants; keyword usage and intent; and semantic mark-up
Regards,**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When Google rewrites a title tag, do you get the SEO impact for the original version?
Let's say you're writing a homepage title tag like this: KEYWORD | BRAND and Google rewrites it as BRAND | KEYWORD From Moz and best practices, we believe that keywords closer to the beginning of a title tag may have more impact on search rankings. So, when Google rewrites the title tag, do you get the impact you would have made with the keyword being closer to the front? Or, does Google give you the impact you would have received with the keyword being at the end?
On-Page Optimization | | Kevin_P0 -
OnPage SEO
I am about to start my website http://i-love-skiing.com/. I would like to know what OnPage ranking factors should I consider while launching or building my website. I want to rank higher on search results.
On-Page Optimization | | TheresaWoods0 -
How Do SSL Certificates Affect On SEO?
Does really a SSL certificate affect on SEO? How? Why? According to my hosting provider (ganje.host), "https" improves SEO! As I know, It decreases speed. So how does it improve SEO when my speed is slower than before?
On-Page Optimization | | MirzaeeMustafa0 -
Is using a H1 tag in a logo image bad for SEO?
We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be. The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?
On-Page Optimization | | DVLighting0 -
SEO value of old press releases (as content)?
Howdy Moz Community, I'm working with a client on migrating content to a new site/CMS and am wondering whether anyone has thoughts on the value of old press releases. I'm familiar with the devaluation of press release links from early 2013, but I'm wondering more about their value as content. Does importing old press releases (3-5 years old) create contextual depth of content that has some value for the site as a whole (even though the news contained within is useless)? Or, do these old press releases just create clutter and waste time (in migration). The site has a wealth of additional content (articles and videos), so the press releases wouldn't be covering up for thin content. I'm just wondering whether there's any best practices or a general rule of thumb. Thanks!
On-Page Optimization | | MilesMedia0 -
Does the link title attribute benefit seo?
Hello, Anyone could tell me the benefit SEO of link title attribute. Is **Link Title **ranking factor? Thanks
On-Page Optimization | | JohnHuynh0 -
What should I put in the image ALT and title text for blogger?
Hello, I wanted to know what should I put in the image ALT and title text for blogger. I've read so many damn articles about ALT text and Title text for blogger; nothing explained what I put in it though. What am I supposed to put in it that will help me with my on page optimization? (Stuff like do I use spaces or dashes, do I put my keyword in there, how many characters should I not exceed, do I put one word or two words?) If I have a picture of a backpack, what should the alt text be? What if I have 10 different pictures of backpacks on 1 page? How about if I had a backpack next to a tv in an image? A specific answer or a detailed one is nice!
On-Page Optimization | | 6786486312640 -
SEO for Japan
Google and Yahoo are the two major search engines in Japan. You can search using Western characters, and you often see English language results with Japanese (Chinese) characters next to them. As I don't speak Japanese, how do I approach SEO for my Japanese-language site? would appreciate any experiences and educational sources on the topic.
On-Page Optimization | | KnutDSvendsen0
