Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Two websites, same business name, same NAP
-
Hi,
A client of mine offers loft conversions and wants to make a go of it. So he has a website dedicated to loft conversions.
He is also a joiner/carpenter and has another old website which offers general joinery work and insurance work.
Both websites have the same business name and same address and phone number.
There is only one Google place page for the loft conversions website. The loft conversions website is not ranking as well as we would like locally. Could it be due to the same NAP? What are the best options?
-
Redirect the old website to the loft conversions one (he might not like that idea)
-
Change the address and phone number on one website?(and all subsequent citations?)
Would love some help on this!
-
-
Thanks for your help!
-
If your client is adamantly opposed to having the better of the two consume the other business, then yes - the only other viable option I'd see would be to treat them as completely separate businesses that are only related by owner. Name, address(es), phone number(s), email(s), etc. should all be changed if that's the case. For all intents and purposes, they would have to be treated as two unrelated businesses.
I hope your client will chose the prior solution rather than this, but I imagine either would be better than continuing in their current state. Good luck to you.
-
Thanks Bryan.
If he was against merging then would changing the address and phone number on one website?(and all subsequent citations?) be a good idea?
-
I would strongly recommend removing the one that's not doing well locally and adding the content to the structure and content of the other website. Your client should also consider condensing the two businesses into one.
I say that because from what you said, it sounds like he views the two service types as different businesses that only share a name. This is very likely counterproductive, and I'd have to assume means that both websites are competing against one another in SERPs regarding branded keywords.
Touting all of his services as one business would have a lot of different benefits; but is there any reason he's treated them as separate businesses? If so, my advice may not be prudent - but it seems unlikely that there's a good reason to do so.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New business / content marketing
Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?
Local SEO | | Ryan070 -
How to rank in Google against a business with the same name?
My client has a coworking space in London, but shares its name with a recruitment company also in London. When searching for my client's brand name, they don't appear anywhere on the first page as this recruitment company dominates. How can I rank prominently for my brand term if there is someone else in these top spots who isn't a direct competitor (in the typical sense)? Thank you!
Local SEO | | WhitewallGlasgow0 -
Local SEO for a business serving multiple small cities
We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
Local SEO | | Nadiamo44
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword. This might work for keywords with low competition but not for ones with high competition levels. Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?0 -
Is there a way to get a list of urls on the website?
For example, www.laskeimages.com Outside of Google Search Console, is there another way?
Local SEO | | SeobyKP0 -
How important is citations for an online business?
If you run an online business, just how important is citation building? Our client does not want to disclose her physical home address from where she operates and the campaign does not consist of any local keywords. Should we then focus on link building and growing the site's DA instead? As well as getting onpage elements optimised. Many thanks in advance for your input!
Local SEO | | Gavo0 -
Should I Split Into Two Websites?
I'm creating a website for a new company that offers several related services. They want to have a main corporate website that has pages for all their services. However, they want to have a second website that only features a subset of those services. So they would have the same company name, same website template, but the smaller site would have a different domain name, different text/photos on the home page and be missing some pages from the main corporate site so that site would make them look more specialized. They would have separate marketing materials (brochures, business cards) that would have the website address and email address using the different domain name. They also want the smaller second site to come up on search results related to the services for that site and not the main site. Can this be pulled off without having a significant negative effect on ranking potential for either of the two site and also not risk a duplicate content penalty? It would seem you would have to add a robots.txt file that excludes indexing of the pages on the main site that are duplicating on the smaller site. However there is a potential big issue. The company is a local business. Nowadays the local results (Map + 3-pack) are as important if not more important, than the traditional organic results below the 3-pack (although I acknowledge they are related). For their Google Business Places, since they have two websites for the same company, they can only list one of the website. So if they list the corporate site, their not going to get in the local 3-pack for their specialized site for search terms. They may be able to live with this though since the main site will show ALL services. Comments? Ideas? Issues? Strategies?
Local SEO | | DJ10270 -
How to find best local websites?
For example, I'd like to type in a zipcode and get the highest ranking websites by DA/whatever metric the software uses, within a 25 mile radius? Does that type of service exist? I'm looking to build up our local links, but most of the websites have extremely low authority. I'm trying to find some good ones without having to manually check each one. Thanks, Ruben
Local SEO | | KempRugeLawGroup1 -
Google My Business Locations Query- Do I need unqiue Picture File Names for every location
Hello All, I am just in the process of updating all my google business locations for each of my depots. I have been uploading photos but I am wondering if the file names of the photo's need to be unique for every location ? I know I need to describe the picture in the filename so it's good use of keywords but I am wondering if google will see it as spaming if I upload the same product pictures etc to ever google business location ? thanks Pete
Local SEO | | PeteC120