Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I think Google Analytics is mis-reporting organic landing pages.
-
I have multiple clients whose Google Analytics accounts are showing me that some of the top performing organic landing pages (in terms of highest conversion rates) look like this:
/cart.php
/quote
/checkout.php
/finishorder.php
/login.php
In some cases, these pages are blocked by Robots.txt. In other cases they are not even indexed at all in Google.
These pages are clearly part of the conversion process. A couple of them are links sent out when a cart is abandoned, etc. - is it possible they actually came in organically but then re-entered via one of these links which is what Google is calling the organic landing page?
How is it possible that these pages would be the top performing landing pages for organic visitors?
-
The simple answer may be that users enter through organic traffic, add something to their cart, then go to some other tabs or do some comparison shopping, the session times out (after 30 minutes is standard) and so when they come page to the cart page directly they start a new session but they're still tagged as coming from organic.
David Sottimano has a really good write up on this Deepcrawl post:
"If a user enters a site via Google / Organic, allows the session to time out, and then navigates to a non-indexable page, that non-indexable page will be credited as Google / Organic Landing page.
I had been skeptical about this for a long time, even though experts like Mike Sullivan answered me on Quora, I had to test this many times to make sure this was actually the case – I also had a former colleague double check my test results (thanks Tom Capper)."
Another post on Jfet.io discusses the same idea:
"My guess? People are adding items to their cart, then doing comparison shopping or coupon hunting. This process lasts over 30 minutes (maybe they wander off to lunch or for a coffee break), and when they return to the browser with your site’s cart open, a new session starts. In that new session, the landing page is the cart and it’s direct traffic. Because GA rolls with the last non-direct source, it’s attributed to search/email/whatever."
I'd recommend testing out all the action items on both of those posts and see if their solutions work. My take is that it's probably people revisiting their cart after a timeout session! Let me know what you find out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alternate page with proper canonical tag Status: Excluded in Google webmaster tools.
In Google Webmaster Tools, I have a coverage issue. I am getting this error message: Alternate page with proper canonical tag Status: Excluded. It gives the below blog post page as an example. Any idea how to resolve? At one time, I was using handl utm grabber, but the plugin is deactivated on my website. https://www.savacations.com/turrialba-costa-ricas-garden-city/?utm_source=deleted&utm_medium=deleted&utm_term=deleted&utm_content=deleted&utm_campaign=deleted&gclid=deleted5.
Intermediate & Advanced SEO | | Alancito0 -
My product category pages are not being indexed on google can someone help?
My website has been indexed on google and all of its pages can be found on google except for the product category pages - which are where we want our traffic heading to, so this is a big problem for us. Our website is www.skirtinguk.com And an example of a page that isn't being indexed is https://www.skirtinguk.com/product-category/mdf-skirting-board/
Intermediate & Advanced SEO | | chelseaskirtinguk0 -
Landing pages for paid traffic and the use of noindex vs canonical
A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?
Intermediate & Advanced SEO | | ostesmorbrod0 -
How can I stop spam Google Organic traffic?
Hey Moz, I'm a rather experienced SEO who just encountered a problem I have never faced. I am hoping to get some advice or be pointed in the right direction. I just started work for a new client. Really great client and website. Nicer than most design/content. They will need some rel canonical work but that is not the issue here. The traffic looked great at first glance 131k visits in April. Google Analytics Acquisition Overview showed 94% of the traffic as organic. When I dug deeper and looked at the organic source I saw that Google was 99.9% of it. Normal enough. Then I looked at the time on site and my jaw dropped. 118,454 Organic New Users for Google only stayed on the site for 3 seconds. There is no way that the traffic is real. It does not match what Google Webmaster tools, Moz, and Ahrefs are telling me. How do I stop a service that is sending fake organic Google traffic?
Intermediate & Advanced SEO | | placementLabs0 -
Using subdomains for related landing pages?
Seeking subdomain usage and related SEO advice... I'd like to use multiple subdomains for multiple landing pages all with content related to the main root domain. Why?...Cost: so I only have to register one domain. One root domain for better 'branding'. Multiple subdomains that each focus on one specific reason & set of specific keywords people would search a solution to their reason to hire us (or our competition).
Intermediate & Advanced SEO | | nodiffrei0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Google is indexing wordpress attachment pages
Hey, I have a bit of a problem/issue what is freaking me out a bit. I hope you can help me. If i do site:www.somesitename.com search in Google i see that Google is indexing my attachment pages. I want to redirect attachment URL's to parent post and stop google from indexing them. I have used different redirect plugins in hope that i can fix it myself but plugins don't work. I get a error:"too many redirects occurred trying to open www.somesitename.com/?attachment_id=1982 ". Do i need to change something in my attachment.php fail? Any idea what is causing this problem? get_header(); ?> /* Run the loop to output the attachment. * If you want to overload this in a child theme then include a file * called loop-attachment.php and that will be used instead. */ get_template_part( 'loop', 'attachment' ); ?>
Intermediate & Advanced SEO | | TauriU0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0