How to exclude traffic for a specific mobile device in Google Analytics view?

[Khadija_K]

Hi,

Need help on how to exclude traffic for a specific mobile device in Google Analytics view. I have been searching and the only information available is excluding IP address of internal traffic. Is there any way to exclude traffic through a mobile MAC address?

[Khadija_K]

Hi Martijn,

Thank you. Could you direct me to useful resources/reading material on this? I will need to understand this in depth before I could implement.

Really appreciate your time on this.

[Martijn_Scheijbeler]

Hi Khadija,

You have to be a bit technical to get what I mean here, but you give the user a specific parameter and based on that you set a cookie or keep on pushing that user to pages with that parameter. Based on the cookie or the parameter you can excluding your tracking code from that user so it doesn't end up in your reports.

Martijn.

[Khadija_K]

Hi Martijn,

Thanks. The challenge about excluding specific device is that - the client uses an iphone 6S and most of our relevant traffic and few orders have also come from an iphone 6S, hence if I exclude this model, I will also be excluding a lot of relevant traffic.

When you say identify the user in a specific way - could you give me some examples. What metrics should I look at, how do I identify this?

[Martijn_Scheijbeler]

Excluding a specific model is going to be pretty hard as that information is coming from information that is aggregated and then defined as a certain mobile device model. What you could do is apply a segment and make sure it's excluding that specific device. Otherwise I would make sure to identify that specific user in another way and make sure it's excluded through a proper filter on view level.

[Khadija_K]

Hi Alick,

Thank you. I wouldn't want to exclude an entire mobile model. I actually just want to exclude the client's mobile for GA to be more relevant and not be skewed in time/session and number of sessions due to the client.

[Alick300]

Hi,

Apart from excluding internal traffic by IP address you can also exclude/include traffic by mobile brand name, mobile model name but not particular mobile device. You can do this by creating custom filter at view level.

Thanks