Business Name Not Showing Up in Google's Maps

[JohnWeb12]

I have a client whose name in not currently showing up on Google maps. Their business location only shows once their name or related keywords are searched, but their business name does not show when you only look for it on the map regardless of how far zoomed in you are to the actual location.  I am wondering if anyone else has experienced this, or knows of a way to fix this. I have already contacted Google multiple times, and they told me that “business’ names are just randomly pulled”. The client is an HVAC store front business with good rankings and a fully optimized Google profile, so these reasons did not answer the issue.

Client’s GMB profile: https://www.google.com/search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=rothheating oak creeek&oq=rothheating oak creeek&rlz=1C1JPGB_enUS685US685&aqs=chrome..69i57j0.5919j0j4

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[MiriamEllis]

Hi John,

What you are referring to I would roughly term as a 'place label' though your industry doesn't have dedicated icons, as do restaurants or medical centers. Here is Google's somewhat old page on these:

https://support.google.com/business/answer/6056435?hl=en&ref_topic=4854129

They state:

_The place labels shown on Google Maps are determined algorithmically based on a large number of factors. One factor these algorithms consider is the accuracy of the business information and the richness of the content associated with the business. _

What you're experiencing is not uncommon, and your best hope is in excelling at as many of the factors as possible in the many that Google may take into consideration. How strong are your citations, how clean, are there duplicates, etc. Hope this points you in the right direction.