Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Product Schema Markup for All Products
-
Hi Team,
Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?
-
thanks for the schema code .
I already try with my personal website .please have a look at the code seo company in dubai
-
It is a AspDotNetStorefront E-commerce CMS. These developer tools are helpful. I have looked into the dynamic schema markup blog, but am not sure it is the best to implement this if there are a lot of products. I might also consider trying to have a developer implement article markup for a drupal site. This has been helpful thank you.
-
I agree what is storefront I can't find a CMS called storefront?
If Schema markup is being added to a brand new site, it’s much easier for developers to add the Schema as part of the site build, as opposed to layering it on after the website has already been coded. Developers benefit from SEOs telling them specifically which page elements require Schema (location, events, etc.) and a link to the respective Schema type on Schema.org, so the developer can figure out the best approach for implementation.
SEOs have largely taken ownership of writing JSON-LD themselves, which is great for speeding up the process of implementing Schema. JSON-LD is generally easiest for developers to implement, but adding inline Schema is usually simple as well. There are some plugins that can assist with the implementation, but they generally only support basic Schema types, such as the Website or Organization.
One way:
https://azwa.1clkaccess.in/blog/json-ld-for-beginners
You can use Cloudflare
https://github.com/cloudflare/doca/blob/master/example/product.json
https://blog.cloudflare.com/cloudflares-json-powered-documentation-generator/
https://www.cloudflare.com/apps/developer/docs/install-json/options
I hope I have been of help,
Tom
-
Thank you Tom,
We are on storefront currently. We had previously used the schema markup tool for some of their products. I have used Google markup helper and technicalseo.com resources before to create JSON-LD to fire in GTM for blogs, vidoes, how-to pages, etc but not for product pages. Mostly because I agree that it can be done in a better way. Maybe consulting with a developer to implement product markup is best.
-
HI
Can I ask what platform you are using? If you're using an e-commerce platform like Magento, Shopify, BigCommerce, etc. There are simple ways of writing code that will do a better job as well as plug-ins that you can purchase and/or use for free.
Or if in the unlikely event you are just running an E-commerce website without a CMS you can still do this via coding. there is a method no matter what flavor of kosher using rather it be Ruby, PHP NodeJS, etc.
FYI
Google does NOT recommend Using Tag Manager to Implement Schema Markup.
John Mueller from Google advises against using Google Tag Manager to deploy Structured Data and mentions that the ideal solution is to add the structured data directly into the HTML. So ideally process it server-side and pass it via HTML instead of relying on a client-side solution like Javascript.
While this is not the ideal solution, as SEOs we know that we are not always in ideal situations and at times our best bet is to deploy it through a solution like Google Tag Manager. You could also look at deploying it via an Edge Computing Solution like Cloudflare Workers.
https://www.cloudflare.com/en-au/products/cloudflare-workers/
It is less than ideal to use Google tag manager to deploy JSON-LD to websites. It can be done but obviously it's not the best way.
just because it's not on the new search console yet does not mean that Google's structured data markup helper tool is obsolete.
https://www.google.com/webmasters/markup-helper/u/0/
Yes if you want to ad JSON-LD
Use any of the tools here
https://www.schemaapp.com/60-structured-data-tools-create-test-plugins-more/
Convert to GTM
https://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/
You can add basic JSON-LD with
https://www.bounteous.com/insights/2017/03/20/seo-structured-data-recipe-gtm/
I use this to make this example
https://technicalseo.com/tools/schema-markup-generator/
GTM Friendly code
I hope I have been of help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reviews on Product Page or Separated
Good Afternoon We currently have our individual product information pages set-up with a link through to a separate review page optimised for the term "Product A Reviews" I was reading about structured data and if I read correctly, the reviews should sit with the marked up product data so I was wondering whether to merge them back into one page. We have many reviews so the review pages are paginated in blocks of 25 My options are: Leave as it is, product info page and separate review page Merge the review content back in to the main page and have the pagination work on that page Include the first 25 reviews on the product info page then when user clicks through to page 2, 3 etc they're taken to the separated review page. In that way the product page would regularly get new content and we can still have a page specifically targeted for reviews. From the users point of view, they probably aren't even aware they're being taken to a separate reviews page so with that in mind as I'm typing this maybe they should be one page again
Technical SEO | | Ham19790 -
Is it bad to update product titles and URLs if they are only slightly modified
I am doing some house cleaning on the site and made some minor updates to product titles and a rule was written in and it auto updated the URL to what the product title was with a redirect put in place from the old URL. If this a bad thing and should i leave the URL alone and just update the product title? Then for the ones i did change the Product title and the URL was updated is this a bad thing and should i have just left the URL alone? These are all high ranking popular products so dont want to mess with any rankings going into busy season?
Technical SEO | | isle_surf0 -
How to handle dynamic product url that changes regularly
Hey Moz, It's actually my first post - although I look at the Q&As on a daily basis! I was hoping to get your opinions on how to handle dynamic product url that can change regularly. Before we start, our product page urls get populated by the product titles. So the situation is this. Let’s say we have a product url: /product/12345-abcde-fghj/ Then the client decides to change the title a week later, so the url changes with it to): /listing/12345-klm-qjk Another week later, the agent changes to: /listing/12345-jkhfk-jhf-kjdhfkjdhf So to note, the product ID will always remain the same. Naturally, 301 redirecting every time would cause a bit of page authority to be lost every time 301ed. Also potentially creating new a few hundreds of 301 redirect daily sounds totally mental. (I have been informed by the dev we expect a few hundreds to change url daily) Although I understand there’s no limit on how many 301s you can have on a single domain, this would look completely unnatural - really not ideal. So the potential solution we thought was: we’ll keep the original url, and make sure that is the only url that will get indexed**/product/12345-abcde-fghj/**and put canonical tag on any of the new urls, directing to the original url. The problem we will have then is that the most current url may not exactly match the description of the product -wouldn’t be ideal for ux. Has anyone had dealing with issues like this in the past? Would love to get your input! Many Thanks
Technical SEO | | MH-UK0 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
Removed Product page on our website, what to do
We just removed an entire product category on our website, (product pages still exist, but will be removed soon as well) Should we be setting up re-directs, or can we simply delete this category and product
Technical SEO | | DutchG
pages and do nothing? We just received this in Google Webmasters tools: Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. We have not updated the sitemap yet...Would this be enough to do or should we do more? You can view our website here: http://tinyurl.com/6la8 We removed the entire "Spring Planted Category"0 -
Schema, aggregate ratings and trustpilot
Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
Technical SEO | | eyephone
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
248
8,2
10. other product-specific information Would this be against guidelines?0 -
Product Images with organic results in SERP
Hey Mozzers, I've noticed that several of our product page results in Google have the product image associated with them. Today is the first day I've seen this. Does anyone know anything about these? Has Google put anything out about this? Here's a couple examples: http://content.screencast.com/users/Will_Swales/folders/Jing/media/08a16dcf-505e-443c-866d-fae6d805743e/2014-03-31_1031.png http://content.screencast.com/users/Will_Swales/folders/Jing/media/04972e7b-f6b2-4e78-ab11-95c52d69a200/2014-03-31_1056.png What's interesting is that they don't show for me when I use Chrome's Incognito mode. Any insights much appreciated! Will
Technical SEO | | evoNick4 -
Products with discrete URLs for each color
here is the issue. i have an ecommerce site that on a category page, shows each individual color for each product sold. and there is a distinct URL for each color. each product page shares the same content, with the only potentially differentiating factor being customer reviews (not nearly enough of these to differentiate anything). so we have URLs like: www.domain.com/product-green www.domain.com/product-yellow www.domain.com/product-red and so on. i am looking for a way to consolidate these URL while still showing all colors on the category page. the first solution i am considering is using the hash tag. so we would create www.domain.com/product#green, www.domain.com/product#yellow, www.domain.com/product#red. if possible, i would set the canonical tag as www.domain.com/product. the second solution would be to use the canonical tag and keep the URLs as is. the issue i see here is that we would need to create www.domain.com/product and show that page somewhere. www.domain.com/product would the URL that the above color URLs would canonicalize to. what would be the preferred solution? or is there something else?
Technical SEO | | rakesh_patel0