Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does a TM in the keyword have effect?
-
If I include TM in a keyword string, does this make it another keyword or does Google ignore that?
Example:
Kentucky Hot Sauce vs Kentucky Hot (TM) sauce.
Of course the TM would be done properly via

Cheers.
-
Google sees the addition of a trademark symbol in a meta title tag as a separate keyword; I've never heard anything about how Google see's its use in content. I'd avoid doing this in cases where SEO is more important than usability (or legality).
Hope this helps Mike

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the importance of exact match keywords for local SEO in service industry businesses?
I am working with a local service contractor. Several of his competitors have domain names with exact match keywords. Audits of competitor sites and use of other research tools reveals that their sites are behind in content and technical SEO. The competitor sites consistently rank higher in organic search results. I am new to SEO and I understand that some of my lack of clarity here is a result of not understanding the value of key word use in local SEO vs. wider efforts.
Technical SEO | | Andrew Woffenden17 -
Strange keyword showing in GA
Hi All, Since last two days I am seeing a very strange keyword appearing in Google Analytics. Why such keyword appearing in GA? any idea? Please see keyword in attachment. Thanks ay6hH6z
Technical SEO | | Alick3000 -
Stop Words and keyword optimization
Ok, so I understand Google doesn't use stopwords (like "a" or "the"). Therefore if I am optimize for a keyword phrase, and say find an opportunity for say: "how to create stuff something" But it actually reads better as (although doesn't sound completely out of place as above) "how to create stuff in something" Which is better for SEO? (ignore usability \ readability in your replies please and assume it reads reasonably either way as that was just an example)
Technical SEO | | TheWebMastercom0 -
Inurl: search shows results without keyword in URL
Hi there, While doing some research on the indexation status of a client I ran into something unexpected. I have my hypothesis on what might be happing, but would like a second opinion on this. The query 'site:example.org inurl:index.php' returns about 18.000 results. However, when I hover my mouse of these results, no index.php shows up in the URL. So, Google seems to think these (then duplicate content) URLs still exist, but a 301 has changed the actual goal URL? A similar things happens for inurl:page. In fact, all the 'index.php' and 'page' parameters were removed over a year back, so there in fact shouldn't be any of those left in the index by now. The dates next to the search results are 2005, 2008, etc. (i.e. far before 2013). These dates accurately reflect the times these forums topic were created. Long story short: are these ~30.000 'phantom URLs' in the index out of total of ~100.000 indexed pages hurting the search rankings in some way? What do you suggest to get them out? Submitting a 100% coverage sitemap (just a few days back) doesn't seem to have any effect on these phantom results (yet).
Technical SEO | | Theo-NL0 -
Are .clinic domains effective?
We acquired a .clinic domain for a client, they are right now running under a .ca and I was just wondering if there were any cons to making the switch. On the flip side are there any pros? I've tried to search for the answer but couldn't seem to come across anything, thank you if you have any knowledge or could point me to a resource.
Technical SEO | | webignite0 -
Site disappearing from search for a certain keyword
I was wondering if someone has encountered the same problem as me. I was doing some changes on the frontpage of one of my clients' website, especially some redirections, and my site has disappeared from Google for the main keyword on the page. So, if I look for my page on Google, instead of seeing my page first, I no longer see my page, at all. All I've done was a 301 redirection from index.html to the domain name. Now, I changed everything back to how it was before. More precisely, I've done that 2 weeks ago. But, no change in Google. I checked Bing and Yahoo, my site appears first when I search for that specific keyword. Any ideas how long will it take for Google to see that I am not doing anything wrong with redirections? Or any idea at all?
Technical SEO | | webmasterles0 -
Keywords in file names vs folder names
We understand the value of a keyword phrase included in the URL. Is there more value to having that phrase in the folder name of the URL or the file name or does it matter? Example: http://www.biztoolsone.com/website-design.php or http://www.biztoolsone.com/website-design/ Which is best? Thanks, Wick Smith
Technical SEO | | wcksmith0 -
Changing CMS, are there SEO effects?
We want to change our cms from typo3 to CMS made Simple. We have done this already for another site and it effected the rankings. Have you got experience with this? What factors are important for SEO to consider? Is it normal when you change from cms the rankings will drop?
Technical SEO | | PlusPort0