Two Links, Same Anchor Text, To Same Page. Is There A Point?

[lawrenceyu1113]

Hey guys,

My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog.

Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog.

So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf".

Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article?

When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.

[RyanKent]

The idea I have on this topic, which I would like to test, is to provide links to the same page with different anchor points.

mysite.com/vitamins

mysite.com/vitamins#vitamin-a

mysite.com/vitamins#vitamin-b

Using the above example, vitamin-a and vitamin-b would be anchor links to a specific part of the page. We know Google supports this method and will index the various links to a page. The results are common in SERPs, but the official notice from Google can be seen here: http://googlewebmastercentral.blogspot.com/2009/09/using-named-anchors-to-identify.html

What I would like to see if more test results to measure if PR flows differently to anchor links as opposed to regular secondary links to a page. Some testing can be seen here: http://www.seomoz.org/blog/using-anchor-links-to-make-google-ignore-the-first-link.

[lawrenceyu1113]

Hey Ryan,

First of all, thank you for taking the time to answer!

Second: What if in an article I have two links pointing to the same place but with a different anchor text. Will Google give the two links full value or will it only count one of them because they point to the same place and are both in the same article.

[RyanKent]

It sounds like you are offering two separate links, to two different sites, with different anchor text. In that case, both links would be provided full value and the anchor text would be associated with each link.

[ClaireH-184886]

this is very interesting. If i had two sites with a similar theme and i had two links on that article, one with a anchor text for one word to one site and another anchor text for another site, would it ignore the second link

[RyanKent]

Google will only associated the anchor text to the first link discovered on a given page to a specific URL target. If the first anchor text is "golf" the second anchor text is irrelevant.