Nick Herinckx is a published, tech-savvy online marketing consultant and owner of Obility Consulting, a fast growing online marketing agency focused on helping B2B companies with long sales cycles drive pipeline, increase sales and track marketing's efforts to revenue.

Nick began his career in information technology as a database programmer, but quickly realized that online marketing had the combination of strategy, data and technology he was really passionate about. Nick's past IT experience combined with his passion for marketing allows him to quickly understand complex technology businesses, easily interface with IT teams and quickly learn and adopt new marketing technologies. This has led to his success partnering with high-tech B2B companies to grow their businesses. Nick has worked with companies of all sizes to improve their online marketing programs including Trend Micro, Juniper Networks, Axway, Infogroup, TEKsystems and Aerotek.

Nick's articles and client case studies have been published in industry blogs and magazines including MarketingProfs, MarketingSherpa, Marketing Experiments and PPC Insider. Nick has also spoken at industry events for the Portland Business Journal and SEMPdx, and has also instructed a class on advanced Google Analytics for the Online Marketing Institute.

In his spare time, Nick volunteers for the Gonzaga Alumni Mentoring Program where he works with college seniors and recent graduates on improving their job search skills while also teaching them about the online marketing industry. He has been playing blues guitar since middle school and enjoys spending time with his lovely wife and family.