Founder of https://toughcompetent.com/, a digital CX consultancy, and https://hirund.in/, a SaaS helping organisations operate in a customer-centric way.

Pete has 16 years experience in both strategic and tactical sides of digital marketing. He's a three time contributor to Moz Search Engine Ranking Factors, and speaker at various digital conferences, on technology and marketing subjects. Over the years, he's consulted for (amongst others) Fairmont, Raffles & Swissotel, Amazon, Google, Microsoft, Arrow, Rehab.com, Casio, Icelandair, Rightmove and many more.