I founded Sixth Man Marketing in 2008 after a 15-year careen in corporate sales and marketing. In the early days of Sixth Man we focused primarily on SEO and local search. Starting in about 2011 we started really ramping the analytics and testing side of our business. Currently most of our work focuses on insights from analytics and creating a better user experience through A/B testing and user testing in increase conversion rates. I'm a founding member of Local University and speak nationally on online marketing and analytics and teach as an adjunct professor of digital marketing at Gonzaga University. In my spare time you can find me with my family, on a disc golf course or somewhere near a foosball table.