Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why has Google removed meta descriptions from SERPS?
-
One of my clients' sites has just been redesigned with lots of new URLs added. So the 301 redirections have been put in place and most of the new URLs have now been indexed. BUT Google is still showing all the old URLs in the SERPS and even worse it only displays the title tag. The meta description is not shown, no rich snippet, no text, nothing below the title. This is proving disastrous as visitors are not clicking on a result with no description. I have to assume its got something to do with the redirection, but why is it not showing the descriptions?
I've checked the old URLs and he meta description is definitely still in the code, but Google is choosing not to show it. I've never seen this before so I'm struggling for an answer. I'd like to know why or how this is happening, and if it can be resolved.
I realise that this may be resolved when Google stops showing all the old URLs but there's no telling how long that will take (can it be speeded up?)
-
Yeah, the 301 should be taking effect, but apparently Google thinks that the 301 is more of a 302. We have seen Bing come out and say sometimes they will ignore commands and treat a 301 like a 302. Do you 301 things often?
Regardless, since there are no more links pointing to the /Lavender page, you can 404 or 410 that page and let it drop in the index. The new one should take it's place. You do risk losing traffic for a little time though, just be aware of that. Should fix the issue though.
-
But the 301 is still about a year old!
-
That's right: I updated the internal links a little over a month ago & the other stuff was during the last 3 weeks, with the last changes over a week ago now.
-
When did you change the links on your site and the backlinks? I ask because OpenSiteExplorer still sees them which tells me it was in the last few months I think. Is that right?
-
Howdy!
We're having the same issue with an important url. About a year ago, I slapped a 301 from
http://www.ashridgetrees.co.uk/Lavender
to
http://www.ashridgetrees.co.uk/Lavender-Plants
I've updated all the links on our site that pointed to the old URL and even managed to update some external backlinks. I've also built a new backlink from a respected, relevant site to the new URL, as well as tweeted & facebooked at it. Finally, I've updated our sitemap.
Despite all of this and the amount of time that's passed, the old url is still in the serps. We have a good crawl rate and whenever we make a new page, even one that's quite deep in the site with no direct access from the main navigation, it's in the SERPs in less than a week.
Any ideas?
Our company is Ashridge Trees
http://www.google.co.uk/search?q=lavender+plants&pws=0&hl=en&num=10
Thanks!
-
Can you give us an example of a SERP result?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Showing wrong image in the SERPS
Hi Guys, In organic SERPS Google pulling incorrect product image, instead of product image its showing image from relevant products, Checked the structured data, og:image everything is set to the product image, not sure why google showing images from relevant product sidebar, any help, please?
Technical SEO | | SpartMoz0 -
Duplicated titles and meta descriptions
Hi, Dealing with both my duplicated titles and meta descriptions i'm wondering if there's a "quick" win I could potentially implement asap. A bit of background:
Technical SEO | | GhillC
Say I've 4 pages structured that way: domain.com/us/productA.html for the US domain.com/gb/productA.html the UK domain.com/fr/productA.html for France domain.com/de/productA.html For Germany At the moment, both my page titles and meta-descriptions are duplicated all over the place for product A.
Title is reading "Product A - company name"
MD is a bit better, being translated in all 3 languages (En, Fr, DE). Therefore being the same for the US and for the UK. Ideally, I would get unique page titles and MD all over the place. However, due to time and resource constraints, I can't make it happen overnight. So my questions are pretty simple:
1. Can I create a rule for page titles to be "Product A - country - company name" or similar? Would that be enough to make the page titles unique? Is there any value doing so?
2. Can I "localize" duplicate MD by simply naming the country? I assume it is not enough in this case as all the rest would be copy/pasted. Ideally speaking, both my page titles and MD would be completely unique but I can't afford doing so in the short term. Thanks!0 -
How to inform Google to remove 404 Pages of my website?
Hi, I want to remove more than 6,000 pages of my website because of bad keywords, I am going to drop all these pages and making them ‘404’ I want to know how can I inform google that these pages does not exists so please don’t send me traffic from those bad keywords? Also want to know can I use disavow tool of google website to exclude these 6,000 pages of my own website?
Technical SEO | | renukishor4 -
Phone Number In Meta Description
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site. Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation? Thanks, Ruben
Technical SEO | | KempRugeLawGroup3 -
Missing meta descriptions from Google SERPs
Hullo all, I run an e-commerce website and hence have a lot of product category/sub-category pages to handle. Despite giving each of these category pages meta descriptions, in the Google SERPs, a lot of these descriptions don't show up fully. Rather, only half the text that I'd inputed as my meta desc. shows up; the other half has generic stuff from that page given. I've attached a screen shot to give you an example of what comes up in the SERPs. Could you please tell me what exactly is the problem? Is it a coding issue? Or has Google not crawled that page? Need help asap! Thank you in advance! aE9RKXJ
Technical SEO | | suchde0 -
Miss meta description on 404 page
Hi, My 404 page did not have meta description. Is it an error? Because I run report and seomoz said that a problem. Thanks!
Technical SEO | | JohnHuynh0 -
Why are Google search results different if you are log'd into Google or not?
I get different results when I'm log'd into my Google account associated with my website than if I'm not. The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in. Yet I'm not on the first 25 pages if I'm not logged in.
Technical SEO | | Romana0 -
New (google) local SERPs has 40 character limit on title length
Should i change my all the page titles for pages that show up in local SERPs to reflect this new limit? Is there any benefit to leaving it at the old limit and having more keywords in there? Or would there be benefit to conforming to google's new standard and having shorter titles?
Technical SEO | | A Former User0
