Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using the Word "Free" in Metadata
-
Hi Forum!
I've searched previous questions, and couldn't find anything related to this. I know the word "free" when used in email marketing can trigger spam filters. If I use the word "free" in my metadata (title tag, description, and keywords just for fun) will I be penalized in any way?
Thanks!
-
Totally agree with Casey. Otherwise everyone that offers something for free would be penalized and we have an empty Internet. Imagine searching for a free e-book on SEO and Google says: "Sorry, but free is a spammy word so I won't show you any results.". That would be hilarious wouldn't it?
Do what Casey mentioned and you should be fine.
Some free advice..
kind regards
Jarno
-
You will not be penalized for using the word "free" in your metadata. Just make sure you have something free to offer and your description is not mis-leading.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using "nofollow" internally can help with crawl budget?
Hello everyone. I was reading this article on semrush.com, published the last year, and I'd like to know your thoughts about it: https://www.semrush.com/blog/does-google-crawl-relnofollow-at-all/ Is that really the case? I thought that Google crawls and "follows" nofollowed tagged links even though doesn't pass any PR to the destination link. If instead Google really doesn't crawl internal links tagged as "nofollow", can that really help with crawl budget?
Intermediate & Advanced SEO | | fablau0 -
Should I use change of address when moving to subdomain
Hi guys So we had a domain that was only for one country, www.example.com 1 year later we decided to go to another country so we will have all the current website under a country subdomain like : ae.example.com we did a 301 redirect
Intermediate & Advanced SEO | | awrikat
Should I perform a change of address action from www.example.com to ae.example.com ? please help
Thanks0 -
Using a US CDN (Cloudflare) for a UK Site. Should I use a UK Based CDN as it says my server is based in USA
Hi All, We are a UK Company with Uk customers only and use CloudFlare CND. Our Site is hosted by a UK company with servers here but from looking online and checking where my site is hosted etc etc , some sites are telling me the name of our UK Hosted company and other sites are telling me my site is hosted in San Fran (USA) , where I presume the Cloudflare is based. I know Cloudflare has a couple of servers in the UK it uses but given all my customers are UK based ,I don't want this is affect rankings etc , as I thought it was a ranking benefit to be hosted in the country you are based. Is there any issue with this and should I change or is google clever enough to know so i shouldn't worry. thanks Pet
Intermediate & Advanced SEO | | PeteC120 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
How Google treat internal links with rel="nofollow"?
Today, I was reading about NoFollow on Wikipedia. Following statement is over my head and not able to understand with proper manner. "Google states that their engine takes "nofollow" literally and does not "follow" the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google's index already for other reasons (such as other, non-nofollow links that point to the page)." It's all about indexing and ranking for specific keywords for hyperlink text during external links. I aware about that section. It may not generate in relevant result during any keyword on Google web search. But, what about internal links? I have defined rel="nofollow" attribute on too many internal links. I have archive blog post of Randfish with same subject. I read following question over there. Q. Does Google recommend the use of nofollow internally as a positive method for controlling the flow of internal link love? [In 2007] A: Yes – webmasters can feel free to use nofollow internally to help tell Googlebot which pages they want to receive link juice from other pages
Intermediate & Advanced SEO | | CommercePundit
_
(Matt's precise words were: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to using nofollow, even on your own internal links; for Google, nofollow'ed links are dropped out of our link graph; we don't even use such links for discovery. By the way, the nofollow meta tag does that same thing, but at a page level.) Matt has given excellent answer on following question. [In 2011] Q: Should internal links use rel="nofollow"? A:Matt said: "I don't know how to make it more concrete than that." I use nofollow for each internal link that points to an internal page that has the meta name="robots" content="noindex" tag. Why should I waste Googlebot's ressources and those of my server if in the end the target must not be indexed? As far as I can say and since years, this does not cause any problems at all. For internal page anchors (links with the hash mark in front like "#top", the answer is "no", of course. I am still using nofollow attributes on my website. So, what is current trend? Will it require to use nofollow attribute for internal pages?0 -
When using ALT tags - are spaces, hyphens or underscores preferred by Google when using multiple words?
when plugging ALT tags into images, does Google prefer spaces, hyphens, or underscores? I know with filenames, hyphens or underscores are preferred and spaces are replaced with %20. Thoughts? Thanks!
Intermediate & Advanced SEO | | BrooklynCruiser3 -
How long is it safe to use a 302 redirect?
Hi All, Lets assume there is site A and site B, both sites are live on the internet today as standalone businesses, but they sell very similar products. Site B has built up some link equity and will eventually become the domain for site A due to an organisational re-brand. For the time being however site A will remain, but site B needs to disappear temporarily, but not lose the link equity which has been built up against it. My current thinking is to 302 redirect site B to site A such that users and search bots accessing site B will be redirected to site A whilst leaving the link equity that exists against site B fully intact and allowing us to continue to grow it should we wish to. The question is, does anybody have a view on how long it is safe to use a 302 temporary redirect for? i.e., is 8-10 months to long. Thanks, Ben
Intermediate & Advanced SEO | | BenRush0
