Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Links to Social Media accounts, rel=nofollow/follow and rel=me
-
Hi guys,
I just saw this rel="me" attribute and I can't find any reputable recent (within last year) information. I never heard of this and wonder if it's any beneficial in any way.
At the same time, should I use nofollow or follow on links from website to social accounts? I've heard different opinions but, again, no recent relevant and trustworthy information.
Please, kick me into right direction. However, when kicking, please give me some proof, rather than thoughts

Thanks!
-
I'd recommend linking to all your own properties using rel="me". You can see the tag in common usage on Twitter and Instagram profiles, where the user's website link is tagged using rel="me". You can basically connect up all your online properties as belonging to the same person/brand/entity - and who wouldn't want that. You're indicating to Google that all those webpages are related to you. By linking to your social profiles from your website using rel="me", you're confirming that those profiles are officially yours.
-
Now, what's about rel="me"?
Anybody has any insight?
-
Good article, but as you said, statements sometimes conflicting and self-contradicting. I guess the best way is to test and see what works and what doesn't.
-
Thanks! I'll look into it tomorrow.
-
You might be interested by this article from Marie Haynes on footer links (follow or not follow) which gives a recap of the (sometimes conflicting) statements from Google regarding footer links- and some advice on how to deal with it.
It's a pretty long article - but worthwhile reading; Marie is also member of Moz & specialised in link penalties & unnatural links.Dirk
-
Thanks.
What about too many follow links from the same website?
Example: as a webdesign company we have a backlink from every client's footer. So, we used to have them all follow, therefore from large ecommerce websites we were getting 10k+ follow links. We decided to try to do all those links nofollow. Pretty much next week we saw significant enough jump in rankings.
There are lots of articles/discussions about topical relevance of follow interlinked websites as well.
What's your take on this?
-
Basically nofollow links should be used for
- links to site with untrusted content
- paid links
You could use nofollow as well for crawl prioritisation (not leading Google bot to pages on your site that can't or shouldn't be indexed like loginpages) -although this is not the recommended usage (according to Google: "a solid information architecture is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links".
Source: Google
For links to Facebook you have the choice - a big chunk is not being indexed by Google (source: https://www.facebook.com/robots.txt?_rdr=p) - so you could put the links nofollow (but you could leave them follow as well). For the other ones - it could be interesting to have links to your Instagram / Twitter account to push these as well.
I would just keep all these links follow. It will certainly not hurt you.Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexed Images: Website Vs Social Media
I use Pinterest, Twitter and Instagram to post images that are already featured on my website. I have been following a routine of uploading the images to these social media platforms only after I can see Google has indexed the image from my original site. My website is ecommerce and the product images drive sales more than any other factor. The thinking behind my method was that when these images are posted on Pinterest, Twitter and the various Instagram crawler sites (I realise Instagram images aren’t indexed directly), Google would recognise that the image was already attributed to my website. The ‘duplicate’ image would not therefore be indexed and the originally uploaded website image would remain in ‘Google Images’. After completing various searches and reviewing other Q&A’s on Moz, it seems as though this is in no way guaranteed and images reposted on social media platforms may still replace the already indexed image from the website. I am assuming this is because Google views these platforms as more authoritative than mine. I usually change the image by adding logos, text, backgrounds, borders etc before posting on Pinterest and this seems to have worked most of the time (both the original and ‘amended for Pinterest’ versions are often indexed) but images posted on other platforms are usually identical. Does it make sense to continue with my method or am I shooting myself in the foot by reposting these images on social media at all? I obviously want customers searching for products, who then click on an image, to be directed to my site rather than one of my social media pages or worse, an image reposting site. Additionally, If I post images on social media before they are uploaded to my website (for example to tease a product launch), would Google likely class these images as the ‘original’ and therefore be less likely to index the website version of the image once it is uploaded? Any thoughts are appreciated.
Social Media | | g3mmab2 -
Yoast Social Accounts URL Section
Hi When you click: Social within Yoast plugin it defaults to 'Account' tab and displays a list of fields to enter your social media account urls. Sentence above list says: "To inform Google about your social profiles, we need to know their URLs. For each, pick the main account associated with this site and please enter them below" What does that mean exactly and does it effect links on the site etc or literally is just Yoast telling G ? Also if you have sub sites for different language versions (WP on Multi User setup), which in turn have their own language specific social media account versions , should you enter those urls in the sub site language version own Yoast plugin fields OR , as per "...pick the main account associated with this site and please enter them below" use the primary social account and not the language specific social account or just leave them blank ? Many Thanks Dan
Social Media | | Dan-Lawrence1 -
Language Specific Social Account
We have a managed server company http://www.centerserv.com in 3 languages. The 3 languages are international and not country specific. Should we open 3 different social media account/page for each languages (facebook, twitter, pinterest, linkedin, google+,tumblr)?
Social Media | | groupemedia0 -
Changing FaceBook Username / url - do you retain your likes/fans
hi just a quickie, anyone know off hand when you change your FB username/url do you retain or lose the likes/fans ? cheers dan
Social Media | | Dan-Lawrence0 -
Are links between a subdomain and a root domain internal or external?
We have a microsite on a subdomain that is kind of a community site that has articles posted to it several times per week. The articles are often relevant to topics covered on the root domain, so links are often included. My question is, are links between the subdomain and root domain considered internal or external? Also, how much of a difference does the location of the links make? For example, if we have a related links menu with links to the root domain is that good enough, or is it that much better to have the links embedded in the article text (toward the beginning of the article)?
Social Media | | unitedairlines0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Youtube SEO: Does your channel name / user name matter?
My predecessor left me a gift of what is arguably the worst kind of Youtube channel name: Our company's name condensed to an acronym with some additional gibberish that may or may not have meant something to her. In short: Our channel name will never be searched for, will never provide any ranking boost. Now our Youtube success has been very marginal so far: 31 subscribers, 7,300 video views. Given that situation, should I seriously consider scrapping my channel and starting something new with a keyword targeted channel name? Or does channel name matter so little that I should hold on to my 7300 video views?
Social Media | | AdoptionHelp0 -
Should I no follow the embed code for youtube videos on my site?
Since it is not an internal page, would it make sense to nofollow links to my youtube videos throughout my site? Thanks for the help William
Social Media | | whorneff3100