Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Links to Social Media accounts, rel=nofollow/follow and rel=me
-
Hi guys,
I just saw this rel="me" attribute and I can't find any reputable recent (within last year) information. I never heard of this and wonder if it's any beneficial in any way.
At the same time, should I use nofollow or follow on links from website to social accounts? I've heard different opinions but, again, no recent relevant and trustworthy information.
Please, kick me into right direction. However, when kicking, please give me some proof, rather than thoughts

Thanks!
-
I'd recommend linking to all your own properties using rel="me". You can see the tag in common usage on Twitter and Instagram profiles, where the user's website link is tagged using rel="me". You can basically connect up all your online properties as belonging to the same person/brand/entity - and who wouldn't want that. You're indicating to Google that all those webpages are related to you. By linking to your social profiles from your website using rel="me", you're confirming that those profiles are officially yours.
-
Now, what's about rel="me"?
Anybody has any insight?
-
Good article, but as you said, statements sometimes conflicting and self-contradicting. I guess the best way is to test and see what works and what doesn't.
-
Thanks! I'll look into it tomorrow.
-
You might be interested by this article from Marie Haynes on footer links (follow or not follow) which gives a recap of the (sometimes conflicting) statements from Google regarding footer links- and some advice on how to deal with it.
It's a pretty long article - but worthwhile reading; Marie is also member of Moz & specialised in link penalties & unnatural links.Dirk
-
Thanks.
What about too many follow links from the same website?
Example: as a webdesign company we have a backlink from every client's footer. So, we used to have them all follow, therefore from large ecommerce websites we were getting 10k+ follow links. We decided to try to do all those links nofollow. Pretty much next week we saw significant enough jump in rankings.
There are lots of articles/discussions about topical relevance of follow interlinked websites as well.
What's your take on this?
-
Basically nofollow links should be used for
- links to site with untrusted content
- paid links
You could use nofollow as well for crawl prioritisation (not leading Google bot to pages on your site that can't or shouldn't be indexed like loginpages) -although this is not the recommended usage (according to Google: "a solid information architecture is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links".
Source: Google
For links to Facebook you have the choice - a big chunk is not being indexed by Google (source: https://www.facebook.com/robots.txt?_rdr=p) - so you could put the links nofollow (but you could leave them follow as well). For the other ones - it could be interesting to have links to your Instagram / Twitter account to push these as well.
I would just keep all these links follow. It will certainly not hurt you.Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pinterest Link Value
Hello, First of all I know that all the links which come from Pinterest are no follow. However about 4 years ago we made a campaign to pinterest for one of the websites we are managing. Although the thing was going well we had to stop it for various reasons. Right now, 4 years later, this thing has grown big without any move for us! All these years our pins, which were great in many aspects, were continuously reppined. This has lead to the point where the Google Search Console is reporting that about 500.000 links are linking to our website from Pinterest. We know how this has helped us or not concerning the actual refferring traffic from Pinterest but our main question, and this where we want the Moz's community help, is how is this helping from a SEO aspect. Thank you!
Social Media | | Tz_Seo1 -
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
Twitter Analytics: Follower Count & Reporting Inconsistencies
Our number of followers on Twitter has suddenly dropped (yet not dropped) in a really weird way. Twitter Analytics shows follower counts in two places: Monthly increases in followers, and then also in the Audience Insights tab, where you can see three months of follower counts mapped in a chart. Month-to-month, the total number of followers continues to rise. What’s inconsistent, however, is the total number of aggregate followers shown in the cart. Twitter just dropped our to total count of followers by about 600. But it’s not like we just suddenly lost 600 followers last month (in fact we gained far more than that), but rather that Twitter seems to have adjusted the aggregate numbers across the board retroactively for all months. So while month-to-month continues to show gains, overall, we still went down. The only way we would have even noticed this, by the way, is because we have a record of the OLD total follower count that Twitter had previously displayed as recently as last month. So confusing. We’re trying to figure out what happened, and the only thing that seems to make sense is that Twitter may have done a huge spam account purge, and instead of making it look like we suddenly lost a lot of followers, they just updated the aggregate total # of followers across all time……? [For the record, we do not buy followers, but we don’t always do the best job at blocking spam followers when the do follow us either.] Any advice would be appreciated, thanks. 🙂
Social Media | | mirabile0 -
Yoast Social Accounts URL Section
Hi When you click: Social within Yoast plugin it defaults to 'Account' tab and displays a list of fields to enter your social media account urls. Sentence above list says: "To inform Google about your social profiles, we need to know their URLs. For each, pick the main account associated with this site and please enter them below" What does that mean exactly and does it effect links on the site etc or literally is just Yoast telling G ? Also if you have sub sites for different language versions (WP on Multi User setup), which in turn have their own language specific social media account versions , should you enter those urls in the sub site language version own Yoast plugin fields OR , as per "...pick the main account associated with this site and please enter them below" use the primary social account and not the language specific social account or just leave them blank ? Many Thanks Dan
Social Media | | Dan-Lawrence1 -
Changing FaceBook Username / url - do you retain your likes/fans
hi just a quickie, anyone know off hand when you change your FB username/url do you retain or lose the likes/fans ? cheers dan
Social Media | | Dan-Lawrence0 -
What is the value of having a social media feed displayed on your website?
This is something I asked myself this evening. You see a lot of sites with a Facebook or Twitter feed displayed, but I struggle to understand their value. OK, it shows that you are active on this or that social media channel, but unless you are posting great content consistently on the social media displayed, the impact of your feed could detract from the web page it is displayed on. It could also cause a visitor to that page on your site to click away from your site into the noise and distraction of that social media channel. I don't have an issue with using social media icons to link to your channels, but they are more discreet and the sort of thing people will look for if they are interested enough in your web pages to want to connect with you. Also, social sharing icons are good, but I do not see the value in social media feeds. Do you agree or disagree? I am more than will to be persuaded otherwise. Thanks in advance,
Social Media | | crackingmedia
Peter0 -
"Mister Wong" DoFollow Social Bookmarking Backlinks
Has anyone had any experience with the DoFollow social bookmarking tool "Mister Wong". Is it worth the fee for DoFollow links? Is this site subject to Google Panda penalties or others for essentially selling dofollow links? Is social bookmarking as a whole worth the time and effort? Does anyone have any alternative sites or strategies for acquiring a high volume of dofollow backlinks?
Social Media | | BethA0 -
Multiple twitter accounts for Different countries...
Ok, so we currently operate in the UK, Australia, Ireland, Spain and France. Currently we have a different twitter accounts for each Country. This can be difficult to manage as we are going it all from the UK. I can understand that having separate accounts for foreign language countries is perhaps suitable (we have foreign staff tweeting in their native tongue), but my question is this: Is it worth just tweeting all English speaking activity from one account. I mean at the end of the day we are one company, and also our activity in other countries won't effect our followers, in fact wouldn't it just make them realise we are a global brand? What are the advantages and disadvantages of gradually deleting the other accounts and tweeting all English stuff from the one account? Cheers,
Social Media | | esendex0