Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
-
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry.
We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is:
Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects?
If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
-
@Breemcc Setting up a 410 redirect would be the best option here, I've found.
A 410 redirect is a type of HTTP status code that tells search engines that a page has been deleted permanently and that there is no replacement for it. This is different from a 301 redirect, which tells search engines that a page has been moved to a new location.
Google recommends using 410 redirects for deleted categories in an online store because they help to improve the user experience and the search engine's ability to index the website.
When a user clicks on a link to a deleted category, they will be redirected to a 410 page. This page will tell them that the category has been deleted and that there is no replacement for it.
This is a better experience than having the user land on a 404 page, which is a page that does not exist. Especially since you can control the UX of the page to deliver better suggestions for the user that are current.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having a sub-domain on a different server affect SEO?
I'm working with a company that has a hard-coded website on the root domain, and then a WordPress blog on a subdomain on a separate server. We're planning on implementing a hub and spoke model for their content, hosting the main hubs on the root domain and the linked articles on the blog. Is having the blog on a different server going to hinder our SEO efforts?
Technical SEO | | KaraParlin0 -
Can I safely delete unused tags??
Can I safely delete unused tags, ones with 0 posts connected to them? Thanks, Mike
Technical SEO | | naturalsociety0 -
I have a question about the impact of a root domain redirect on site-wide redirects and slugs.
I have a question about the impact (if any) of site-wide redirects for DNS/hosting change purposes. I am preparing to redirect the domain for a site I manage from https://siteImanage.com to https://www.siteImanage.com. Traffic to the site currently redirects in reverse, from https://www.siteImanage.com to https://siteImanage.com. Based on my research, I understand that making this change should not affect the site’s excellent SEO as long as my canonical tags are updated and a 301 redirect is in place. But I wanted to make sure there wasn’t a potential consequence of this switch I’m not considering. Because this redirect lives at the root of all the site’s slugs and existing redirects, will it technically produce a redirect chain or a redirect loop? If it does, is that problematic? Thanks for your input!
Technical SEO | | mollykathariner_ms0 -
What is SEO best practice to implement a site logo as an SVG?
What is SEO best practice to implement a site logo as an SVG?
Technical SEO | | twisme
Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name. <desc>sitename</desc>
{{ STUFF }} There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method? <title>sitename</title>
{{ STUFF }} However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag: What is your opinion about this? Thanks in advance.1 -
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
Best Practice on 301 Redirect - Images
We have two sites that sell the same products. We have decided to retire one of the sites as we'd like to focus on one property. I know best practice is to redirect apples to apples, which in our case is easily done since the sites sold the same thing. www.SiteABC.com/ProductA can be redirected to www.SiteXYZ.com/ProductA. My question is how far does that thinking go regarding images? Each product has a main product page, of course, and then up to 6 images in some cases. Is it necessary to redirect www.SiteABC.com/ProductA-Image1.jpg to www.SiteXYZ.com/ProductA-Image1.jpg? Or can they all be redirected to just the product page?
Technical SEO | | Natitude0 -
Are links in menus to external sites bad for SEO?
We're building a blog on a subdomain of the main site. The main site is on Shopify and the blog will be on wordpress. I'd like to keep the user experience as simple as possible so I'd like to make the blog look exactly like the main Shopify site. This means having a menu in the blog that duplicates the Shopify menu. So is it bad for SEO to have someone click on the 'about us' button in the blog subdomain (blog.mainsite.com) which takes you to the 'about us page' on the main shopify website (mainsite.com)?
Technical SEO | | acs1110 -
Can dynamically translated pages hurt a site?
Hi all...looking for some insight pls...i have a site we have worked very hard on to get ranked well and it is doing well in search. The site has about 1000 pages and climbing and has about 50 of those pages in translated pages and are static pages with unique urls. I have had no problems here with duplicate content and that sort of thing and all pages were manually translated so no translation issues. We have been looking at software that can dynamically translate the complete site into a handfull of languages...lets say about 5. My problem here is these pages get produced dynamically and i have concerns that google will take issue with this aswell as the huge sudden influx of new urls....as now we could be looking at and increase of 5000 new urls. (which usually triggers an alarm) My feeling is that it could be risking the stability of the site that we have worked so hard for and maybe just stick with the already translated static pages. I am sure the process could be fine but fear a manual inspection and a slap on the wrist for having dynamically created content?? and also just risk a review trigger period. These days it is hard to know what could get you in "trouble" and my gut says keep it simple and as is and dont shake it up?? Am i being overly concerned? Would love to here from others who have tried similar changes and also those who have not due to similar "fear" thanks
Technical SEO | | nomad-2023230