Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
-
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry.
We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is:
Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects?
If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
-
@Breemcc Setting up a 410 redirect would be the best option here, I've found.
A 410 redirect is a type of HTTP status code that tells search engines that a page has been deleted permanently and that there is no replacement for it. This is different from a 301 redirect, which tells search engines that a page has been moved to a new location.
Google recommends using 410 redirects for deleted categories in an online store because they help to improve the user experience and the search engine's ability to index the website.
When a user clicks on a link to a deleted category, they will be redirected to a 410 page. This page will tell them that the category has been deleted and that there is no replacement for it.
This is a better experience than having the user land on a 404 page, which is a page that does not exist. Especially since you can control the UX of the page to deliver better suggestions for the user that are current.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
302 redirects in Magento, trying to fix
Hi all, I'm assigned a site in Magento. After the first craw, we found almost 15k 302 redirects. A sample URL ends with this /stores/store/switch/?SID=qdq9mf1u6afgodo1vtvk0ucdpb&___from_store=default&___store=german&uenc=aHR0cHM6Ly9qdWljeWZsdXRlcy5jb20vP19fX3N0b3JlPWdlcm1hbg%2C%2C And they are currently 302 redirecting to the homepage as well as other main pages and also product pages it seems. Some of these point to account pages where customers log in. Probably best for me to de-index those so no issues there. But I'm worried about the 302 redirects to public pages. The extension we have installed is SEO Suite Ultimate by MageWorx. Does anyone here have experience here specifically and how did you fix it? Thanks, JC
Technical SEO | | LASClients0 -
What is the best way to refresh a webpage of a news site, SEO wise?
Hello all, we have a client which is a sports website. In fact it is a veyr big website and has a huge number of news per day. This is mostly the reason why it refreshes some of its pages with news list every 420 seconds. We currently use meta refresh. I have read here and elsewhere that meta refreshes should be avoided. But we don't do it to send to another page and pass any kind of page authority / juice. Is in this case javascript refresh better? Is there any other better way. What do you think & suggest? Thank you!
Technical SEO | | pkontopoulos0 -
Best practices for controlling link juice with site structure
I'm trying to do my best to control the link juice from my home page to the most important category landing pages on my client's e-commerce site. I have a couple questions regarding how to NOT pass link juice to insignificant pages and how best to pass juice to my most important pages. INSIGNIFICANT PAGES: How do you tag links to not pass juice to unimportant pages. For example, my client has a "Contact" page off of there home page. Now we aren't trying to drive traffic to the contact page, so I'm worried about the link juice from the home page being passed to it. Would you tag the Contact link with a "no follow" tag, so it doesn't pass the juice, but then include it in a sitemap so it gets indexed? Are there best practices for this sort of stuff?
Technical SEO | | Santaur0 -
Can I remove 301 redirects after some time?
Hello, We have an very large number of 301 redirects on our site and would like to find a way to remove some of them. Is there a time frame after which Google does not need a 301 any more? For example if A is 301 redirected to B, does Google know after a while not to serve A any more, and replaces any requests for A with B? How about any links that go to A? Or: Is the only option to have all links that pointed to A point to B and then the 301 can be removed after some time? Thank you for you you help!
Technical SEO | | Veva0 -
Can dynamically translated pages hurt a site?
Hi all...looking for some insight pls...i have a site we have worked very hard on to get ranked well and it is doing well in search. The site has about 1000 pages and climbing and has about 50 of those pages in translated pages and are static pages with unique urls. I have had no problems here with duplicate content and that sort of thing and all pages were manually translated so no translation issues. We have been looking at software that can dynamically translate the complete site into a handfull of languages...lets say about 5. My problem here is these pages get produced dynamically and i have concerns that google will take issue with this aswell as the huge sudden influx of new urls....as now we could be looking at and increase of 5000 new urls. (which usually triggers an alarm) My feeling is that it could be risking the stability of the site that we have worked so hard for and maybe just stick with the already translated static pages. I am sure the process could be fine but fear a manual inspection and a slap on the wrist for having dynamically created content?? and also just risk a review trigger period. These days it is hard to know what could get you in "trouble" and my gut says keep it simple and as is and dont shake it up?? Am i being overly concerned? Would love to here from others who have tried similar changes and also those who have not due to similar "fear" thanks
Technical SEO | | nomad-2023230 -
Delete 301 redirected pages from server after redirect is in place?
Should I remove the redirected old pages from my site after the redirects are in place? Google is hating the redirects and we have tanked. I did over 50 redirects this week, consolidating content and making one great page our of 3-10 pages with very little content per page. But the old pages are still visible to google's bot. Also, I have not put a rel canonical to itself on the new pages. Is that necessary? Thanks! Jean
Technical SEO | | JeanYates0 -
How to extract URLs from a site (without bringing the server down!)
Hi everybody. One of my clients is migrating to a new ecommerce platform, and we need to get a list of urls from the existing site to start mapping out the 301 redirects. Usually, I'd use a tool like Xenu or Integrity to crawl and output a list. However, the database and server setup is so bad that it can't handle the requests from these tools and it sends the site down. This, unsurprisingly, is one of the reasons for the migration. Does anybody know of a way to get a full list of urls without having to make a bunch of http requests which will kill the site? Any advice would be much appreciated!
Technical SEO | | neooptic0 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0