Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Cross domain rel alternate, will it help or hurt?
-
I have a website that has similar pages on a US version and a UK version. Currently we want Uk traffic to go to the US, but the US domain is so strong it is outranking the UK in the UK.
We want to try using rel alternate but have some concerns. Currently for some of our keywords US is #1, UK is #4. If we implement rel alternate, will it just remove our US page? We don't want to shoot ourselves in the foot and lose traffic. Is this worth doing, will it just remove our US ranking and our double listing?
Any anecdotes, experiences or opinions are appreciated. Thanks.
-
Hi Spencer,
The rel="alternate" hreflang="x" tag inclusion along with the Geotargeting option in Google Webmaster Tools (if the websites are not ccTLDs but generic domains) are solutions for these situations: When you have two websites targeting different countries with the same language and they're competing with each other in SERPs, cannibalizing their opportunities and that might end up also with content duplication issues at some point.
About your concern: "Currently for some of our keywords US is #1, UK is #4. If we implement rel alternate, will it just remove our US page".
Your US website would be removed for the UK search result pages indeed and although in the short term this might seem as counterproductive, the reality is that this result from a relevancy perspective doesn't belong there since you already have your UK website targeting those users especially.
This also means that you can also be losing opportunity by having UK users going to the US version that is not as relevant for them, so their experience can be poorer and the conversions might not be the same. Additionally, as I mentioned before you might end-up suffering from content cannibalization / duplication issues with both websites showing the same or very similar content without giving signals to Google that they're not really duplicates but two versions targeting different audiences.
Because the previous in the long-run the best is that you make the most out of your international Web versions (country versions in this case) and give the necessary signals to Google so these start ranking in these countries search results instead.
In case your US version is a .com domain and it's also attracting rankings, organic traffic and conversions from abroad, excluding the UK (for which you have your own UK website version) then you can leave that website without a specific geolocalization in Google Webmaster Tools and just specifying the language in the hreflang attribute (not the country) but if you have a specific website version for the UK then you should definitely specify that this website (whether it's a .uk ccTLD, subdirectory, subdomain or another generic domain) is geotargeting to this country.
I hope this helps!
-
According to Google, here's when rel="alternate" hrefland="x" is recommended:
- You translate only the template of your page, such as the navigation and footer, and keep the main content in a single language. This is common on pages that feature user-generated content, like a forum post.
- Your pages have broadly similar content within a single language, but the content has small regional variations. For example, you might have English-language content targeted at readers in the US, GB, and Ireland.
- Your site content is fully translated. For example, you have both German and English versions of each page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO - how likely is it autoredirect via IP Address will impact rankings?
Hello, We're looking to internationalise our site so that US visitors will see the US branded version while everyone else will see the global version (currently at .com). This question specifically is about location-based auto-redirects. The literature I've read (including Google) recommends against auto-redirection: "Avoid automatic redirection based on the user’s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site." Insofar as I understand it the theory goes as follows. Google crawls mainly from the US Auto-redirecting by US IP to the US domain will also redirect the Googlebot crawlers Because of this the crawlers will only see the US site / domain and not original .com website Crawlers can't index what they can't see Drop in rankings for the original site However, one of my colleagues has pointed out to me a company which does use auto-redirects. If a user is in the UK and type in their website they will be redirected to the UK version of the site, US will be US etc. I have checked their rankings and they are still ranking highly for relevant terms. I have been asked why they have been able to do this without impacting their visibility. Any ideas? Given their success have the risks of auto-redirecting have been overstated? How can we ensure US visitors land on the correct internationalised domain without auto-redirects in place? Looking forward to your thoughts on this as well as your experiences. Thanks in advance!
International SEO | | SEOCT0 -
Help! Choosing a domain for a European sub-brand when working as a partner in North America
Background: Let's say there's a European company ABC.com, they have some presence in the US already for a lot of product brands in a certain space (let's say they make widgets). ABC Co gets 1,600 searches a month and all of that volume centers around the widgets they are known for. ABC Co purchases a company that makes gears, let's call it Gears Inc (gears.com). Gears Inc. was known for making gears in Europe, but their brand is not known in the US (search volume 0). Ideally, I would keep the Gears Inc. brand and build up the presence in the US, separating it from ABC Co. ABC Co wants to maintain their brand and eliminate Gears Inc. But we've received permission to keep the Gears brand for bringing that product to the US ... we will have an uphill battle building up the brand recognition, but at least it won't get lost in what ABC Co is already known for in the US. (ie: we don't want calls for widgets). Domain Situation: ABC Co. has redirected gears.com (DA 1) to a subdomain: {gearmakers}.abcco.com (DA 66) ... they have agreed to place a landing page under that 301 that links to the regional domains (theirs in the EU and ours in the US/North America). They are unwilling to let us use or purchase gears.com OR 301 gears.com directly to our domain. What we're trying to do: build Gears Inc. as a recognizable brand when someone searches "gears inc", this domain would rank first create a simple "brand domain" that a less-tech-savvy users could easily navigate to needs to have recognition in US, Canada and Mexico
International SEO | | mkretsinger
I don't know if this helps or provides anything more? The question is what do we use as our domain name? Any feedback is appreciated!0 -
How can I restrict the domains country by country?
Hello, I have Two Domains one is xyz.co.uk and other is xyz.com Now, my main target for .com is United States, and I don't want to open that .com domain in any other country especially India. The same with the .co.uk, I dont want to open .co.uk in other countries. I did it with some developer help but it gave me redirected error in Google Webmaster. Can anyone please guide me how I can do this the proper way ? And Other issues is, how can I implement ,if any user in United States open xyz.co.uk than he should redirect to the .com version. Thank you.
International SEO | | AmitTulsiyani0 -
Where is it appropriate to use a .eu domain?
My client, a UK company, has a .eu domain and want to rank primarily in the UK but also worldwide, is a .eu domain appropriate?
International SEO | | peeveezee0 -
HELP: Incorrect Meta Tag description showing for the wrong search results
Hi Guys I'm stuck here! I have update the hreftags, updated the sitemaps. I have 3 top level domains and my zenory.com site is showing for the home page the wrong meta tag description, as you can see in the attachement the meta tag is showing the new zealand site meta tag description which is for zenory.co.nz Anyone know what might be going on here? I have also fetched the home page through WMT as well and its still returning the same results any advice would be much appreciated! Thanks
International SEO | | edward-may0 -
For a website in portuguese what would you use? pt.domain.com, br.domain.com or domain.com.br
Hello We are a company with a website in several languages, one of them is portuguese. Our market is 2 times bigger in Brazil than in Portugal, but obviously Brazil has more potential in the future. In domain.com we have our main site in English. What would you use? pt.domain.com, br.domain.com or domain.com.br? In the first case, it means just portuguese, in the second Brazil but it is not geolocalized, and in the third, you are almost ignoring Portugal users... Duplicating content, doesn't seem to make sense... The content is basically international, so it is just the language that matters. Any help will be very much appreciated.
International SEO | | forex-websites0 -
Sub-domains or sub-directories for country-specific versions of the site?
What approach do you think would be better from an SEO perspective when creating country-targeted versions for an eCommerce site (all in the same language with slight regional changes) - sub-domains or sub-directories? Is any of the approaches more cost effective, web development-wise? I know this topic's been under much debate and I would really like to hear your opinion. Many thanks!
International SEO | | ramarketing0 -
Do non-english(localized) URLs help Local SEO and user experience?
Hi Everyone, This question is about URL best practice for multilingual websites. We have www.example.com in English and we are building the exact replica of English site in German www.example.de. On the Geman site, we are considering to translate some portions of the URLs for example last folder and file name as seen below: example.de/folder1-in-english/folder2-in-english/folder3-in-german/filename-in-german.html Is this a good idea? Will this help SEO and user experience both? or the mixed languagues in URL will confuse the users? Google guidelines say that this should be ok. Would love to get feedback from SEOMOZ community! Thanks, Supriya.
International SEO | | Amjath0